Borgata puttin’ on blitz

GamingToday.com is an independent sports news and information service. GamingToday.com has partnerships with some of the top legal and licensed sportsbook companies in the US. When you claim a bonus offer or promotion through a link on this site, Gaming Today may receive referral compensation from the sportsbook company. Although the relationships we have with sportsbook companies may influence the order in which we place companies on the site, all reviews, recommendations, and opinions are wholly our own. They are the recommendations from our authors and contributors who are avid sports fans themselves.

For more information, please read How We Rank Sportsbooks, Privacy Policy, or Contact Us with any concerns you may have.

Gaming Today is licensed and regulated to operate in AZ, CO, CT, IN, LA, MI, NJ, NY, PA, TN, and VA.

With the busy summer season over and its opening buzz wearing
down, Borgata has unleashed a broad-based marketing campaign to build its
customer database and justify the $1.1 billion it spent to build the place.

The blitz includes a mass-mailed coupon book good for 34
freebies and discounts, along with a multimillion-dollar television buy with 30-
and 60-second versions of a scooter commercial airing on network affiliates and
cable channels in the Philadelphia and New York markets.

The TV commercial is the biggest chunk of a $10 million
opening media buy from Schadler Kramer Group, a casino-savvy Las Vegas firm that
created the scooter ad. The commercials, which first aired during the Sept. 21
Emmy Awards show, will continue through October.

The 11 casinos in business last year have seen their revenue
decline by a collective $33.5 million, or 4 percent, in the first two months
since Borgata opened. Analysts said September’s results could be worse.
Already, industry belt-tightening has cost nearly 400 employees their jobs in
the past four weeks.

Casino bosses since January have been reassuring Wall Street
analysts that they would not break the bank to fight Borgata. But as business
slows toward winter and Borgata continues to steal market share, things could
change.

The Press of Atlantic City

 

About the Author

Get connected with us on Social Media