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B Connected is the universal slot club for Boyd Gaming, linking 17 properties nationwide with 7 locations in Las Vegas – Gold Coast, Orleans, Sam’s Town, Suncoast and 3 downtown properties, California, Fremont and Main Street Station.

Points travel with you locally and nationally.

There are three tier levels of B Connected, all with their own unique set of rewards and benefits. Everyone starts out as a Ruby member. After earning 25,000 points players move up to Sapphire level and 250,000 points gets you into the prestigious Emerald level.

Each level offers increasing benefits (a brochure is available at any B Connected club booth) but one unique feature is that any level card will get you 40% off meals when paying with points at any Boyd-owned restaurant. Tiers are reviewed monthly and upgraded immediately when you reach a new level. Locals retain their levels for 6 months from the date they earn it. For destination travelers, it’s 12 months.

Every dollar wagered on video poker and slot machines earns you one comp point. At table games each $10 increment of average wager size will earn about $1.50 in comps per hour. Comp points are worth $1 per 1,000 points for an initial cashback/comp rate of 0.10%.

This is just the base rate for Ruby level. At Sapphire level, players automatically earn 2x points; at Emerald level 3x points. Besides the base rates, once a player becomes a member, monthly mailers often include bonus point day multipliers.

There are usually some bonus point days every month that are open to everyone. For example, B Connected’s Young at Heart program is currently running every Wednesday at the Gold Coast, Orleans, Sam’s Town and Suncoast. If you are age 50-plus you can win up to a 50x point multiplier when you swipe your card on Wednesdays.

Points at Boyd properties can be redeemed for cash back, free slot play, meals, used in the gift shops, salons, for rooms, shows and almost anything the hotel has to offer.

Gaming promotions vary at each property but each month you will likely find various bonus points days, gift giveaways, drawings and more at each location. The downtown casinos for some reason (perhaps more tourists than locals) run fewer promotions.

B Connected Social is another way to be rewarded for using online, mobile, or sharing offers and events on your favorite social networks. Earn Social points, unlock badges, and compete with other members. Use your social points to enter valuable prize giveaways. You get 50 points just for joining.

Members can earn social points for using various features such as booking rooms or logging onto B Connected Online – as well as promoting their activities, offers, and events on major social media channels such as Facebook, Twitter, Google Plus and Foursquare.

In addition to Social, the next-generation website includes “My Alerts,” a feature that uses instant messaging to immediately alert customers of several key events:

• “Offers Watch,” alerting customers when they receive a new, personalized offer at a Boyd Gaming property;

• “Entertainment Watch,” notifying customers when tickets for an entertainer go on sale, based on the customer’s stated entertainment interests.

• “Slot Watch,” notifies customers when a new slot machine debuts at their favorite property.

You can read more about B Connected at

H. Scot Krause is a gaming industry analyst, researcher and journalist. He is a former entertainment director and 18-year resident of Las Vegas. Questions or comments for Scot may be addressed to [email protected].

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