A new mobile app is gaining traction in markets and with customers new to sports betting. Fliff is available in all 50 states as a free-to-play application that combines social media and sports betting in a sweepstakes model.
As Apple’s App Store review description says, Fliff allows users to “play with coins to compete against the community, move up the leaderboards, complete challenges, and unlock badges and loyalty rewards.”
Because Fliff does not have a deposit funds function and does not technically accept wagers, the app is legal in all 50 states, though there are some restrictions in Alabama, Georgia, Idaho, Minnesota, Mississippi, Nevada, South Carolina, and Washington.
How Fliff Works
When you download Fliff you will be struck by the ease at which you can set up your account. Because you cannot deposit or transfer money, you don’t need to link a bank account, or put in a credit/debit card. And since the app is approved in all states, you are not required to verify your geographic location.
The only requirements are to be 18 years of age, and to confirm your account with a phone number. I was able to register with my personal email address, but you can also do so through your Google or Twitter account. The process took me less than two minutes.
Fliff shows you a list of upcoming sporting events with moneyline odds just like you would see in a sportsbook. You can place a prediction, either with your Fliff Coins or by using “Fliff Cash.”
The more you use the app, the more Fliff rewards you. Fliff gives you roughly five cents for every two to three hours you’re on the app, limiting the reward to $5 in Fliff Cash. That amount is added to your Fliff Cash balance.
“Betting” with coins allows you to earn points and be placed on leaderboards, which is perfect for a group of friends who wish to compete against each other with their picks. The Fliff Coins option (I started with $25 free by using promo code SHARP) enables you to win your picks and earn cash to use for rewards, like gifts and other items.
Is Fliff a Sportsbook?
The practical answer is yes. Because customers are using it to “predict” the outcome of sporting events, with a reward coming to them if they are correct. Real-money wagers are not being placed, but the end user is either getting a sweepstakes entry, more Fliff coins, or status in exchange for being right. Because the app allows users to connect their “found money” from rebates and refunds from popular brands, it also enables an exchange of funds to feed time on the app, which ultimately leads to more predictions.
Use Promo Code SHARP to get $25 in Fliff Cash (for use in the app) and 25,000 Fliff Coins (for predicting outcomes of sporting events and competing in free sweepstakes).
What Makes Fliff Different?
Fliff is a social media experience and “sports picks” app. While you aren’t making wagers, Fliff users picking outcomes of games in return for sweepstakes or Fliff Cash, which can be redeemed.
Here’s what Fliff says about their unique mobile app:
Fliff is the only sportsbook that creates a social experience around sports picks, powered by ‘found money’. Sports fans can play with cashback rewards from their favorite brands. This set the direction for their brand positioning. Their app is more welcoming and friendly than a traditional sportsbook, and more exciting than existing cashback apps.
The Fliff app is slowly gaining market share, especially with younger demographics who don’t typically gravitate to sportsbooks. Most interestingly, California, Texas, and Florida, large states that have yet to legalize or launch sports betting, do allow Fliff to operate in their market. This could mean that apps like Fliff serve as a training ground for those who may eventually “graduate” to sports betting operators like BetMGM, DraftKings, Caesars, FanDuel, and others.