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There’s no denying that the gaming design industry is a competitive one. And breaking into the market is no easy task.

But that didn’t deter Mike Dreitzer and Gaming Arts from getting into the business and making its way into casinos and gaming establishments across North America.

It’s been pretty exciting here,” said Dreitzer, the president of Gaming Arts. “We started a year and a half ago with our core product — Bingo —and now we have 200 units out. It’s pretty impressive.”

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From research and development to design to construction of the machines, Dreitzer has said the theme at Gaming Arts is to make it an enjoyable experience for the casino player.

“We want to make it fun,” he said of the games GA has produced. “We’ve gotten great reception from the casinos and from the players.”

Dreitzer admitted he never knows whether a new game will be successful.

“Nobody knows why people play specific gams,” he said. “Some games you don’t think will appeal to players wind up becoming big hits. Then some games you think are going to be sure-fire winners turn out to be duds. It’s a bit of a crapshoot.

Dreitzer, 48, had been an attorney with the Nevada Attorney General’s office, working for Frankie Sue Del Pappa. He got to know more about the casino industry while working for the Nevada Gaming Commission.

This was in the mid-90s when gaming was going through a huge growth spurt,” he said. “I found it fascinating seeing the way the industry was taking off and I eventually went to the private sector and became part of it.

“It’s an exciting industry. There’s a lot of great people involved.”

The most exciting part for Dreitzer may be the technological advances made when it comes to gaming and slot machines.

“There’s been a lot of advances,” he said. “There used to be just hard wheels. That led to video reels. Now, everything is cutting edge with microchips and computers. We can do so much more.”

“But despite the technological advances and the sleek look of the games, which seem to get bigger and taller every year, getting the machines into the casinos remains the No. 1 priority.

“Frankly, the licenses are everything,” Dreitzer said. “They allow us to build trust with the players. It’s a long, difficult process to get licensed and it’s something I never take for granted.

“But to see our product on casino floors is a source of great pride.”

Dreitzer credits his team at GA for the company’s growth and success.

“We started with Bingo and Keno and we’ve really taken off,” he said. “Our Research and Development team is outstanding and very creative. Our series of games, including ‘Pop’N Pays’ have done extremely well. And David Colvin, who is the CEO and the man who brought me in, has been so supportive of what we’ve been able to do the last 18 months. Without him, none of this would be possible.”

Deitzer said G2E is an important time for Gaming Arts. It’s a chance to show off the new games, continue relationships with current customers while drumming up new business.

“We’re very excited for this year’s G2E,” he said. “Our theme is ‘Play Now’ and we’ll be introducing some new products we think we’ll be very attractive and popular.”

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About the Author

Steve Carp

Steve Carp is a six-time Nevada Sportswriter of the Year. A 30-year veteran of the Las Vegas sports journalism scene, he covered the Vegas Golden Knights for the Las Vegas Review-Journal from 2015-2018.

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