Model and activist Gisele Bündchen has joined DraftKings as a special advisor to the CEO and Board. The appointment puts Bündchen in charge of environmental, social, and governance (ESG) initiatives.
“Gisele Bündchen is a global icon who has utilized the platform she established in modeling, fashion, and entertainment, to lead and advocate for vital environmental and social causes,” said Jason Robins, co-founder, CEO and Chairman of the Board of DraftKings. “I believe that the strategic counsel and unique global perspective that Gisele brings to me and the board will be indispensable and, as evidenced by our Earth Day campaign, her impact will be immediate and far-reaching.”
Tom Brady may have been a smart bet earlier this year, but seeing his partner joining a sports betting operator certainly comes as a surprise.
DraftKings’ ESG Initiatives
Bündchen’s appointment comes at a time when ESG initiatives are top of mind for many businesses, betting operators included. DraftKings recently release an ESG report that reinforced the company’s commitment to fighting “global sustainable development challenges.” Climate change is at the forefront among these issues, according to the announcement press release.
DraftKings and Bündchen have set a goal to plant 1 million trees by Earth Day 2022. The operator has kickstarted several programs to allow its user base to contribute directly to the effort, including charity daily fantasy sports contests and free-to-play pools. The first 100,000 trees will be planted in California, Florida, Michigan, Oregon, Vermont, and Virginia.
“I look forward to working with the DraftKings board of directors in continuing to find ways to make the most positive impacts through meaningful social and environmental initiatives,” says Bündchen. “It is very important for successful corporations to make the necessary shifts in ESG initiatives to truly make a difference on a global level. In today’s world, in my opinion, it isn’t enough for companies to just be successful financially. Companies have to be successful in ALL areas, including social impact and sustainability initiatives that impact the future for all of us around the world.”