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Kindred Group, best known in the US for its Unibet sportsbook, has set its sights on the Western United States. Namely, California and Arizona

This news comes via Kindred’s announcement of a partnership with the Quechan Tribe of the Fort Yuma Indian Reservation. The deal gives Kindred market access in California and Arizona. 

“Going west is truly exciting and the partnership with Quechan Tribe of the Fort Yuma Indian Reservation will grant Kindred access to two key states in the US market. California is likely to become one of the largest markets in the world, with yearly revenues expected to pass $2bn while Arizona, is expected to reach $200m yearly sports betting revenues at maturity. Securing early access to these two key states puts us in a great position to prepare a successful launch together with a great partner with a strong local presence”, says Manuel Stan, SVP US, Kindred Group.

Kindred plans to bring its Unibet brand to Arizona and California when sports betting becomes legal in each jurisdiction, adding to the company’s expanding portfolio of states. Currently, Unibet is available in New Jersey, Pennsylvania, and Indiana

Kindred’s agreement with the Quechan Tribe spans 10 years and includes sports betting, retail gaming, and iGaming. 

“The Quechan Indian Tribe of Arizona and California is excited to be partnered with the Kindred Group, a world-leading online sportsbook and gambling company, which will bring an exciting new form of gambling to the public and revenue for our tribal members,” said President Jordan Joaquin.

What’s The Catch?

Well, neither California nor Arizona has legal sports betting…yet. 

Arizona is actually nearing an online sports betting market. Governor Doug Ducey has introduced a plan that would bring sports betting to the Grand Canyon State, albeit with some key restrictions. The plan is in the very early stages, and there’s a whole bunch of legislative legwork to be done before Arizona sports bettors will be able to palace a wager on the Cardinals. 

California, meanwhile, is caught in somewhat of a legislative deadlock. The state’s tribes are reticent to give commercial casinos their business, while state legislators want to bring in more revenue for the state. Attempts to legalize sports betting in California have stalled as a result. Still, many Californians can look forward to an eventual sports betting market in the Golden State. It may just be a bit of a wait before it launches.

About the Author
Cole Rush

Cole Rush

Writer and Contributor
Cole Rush is a contributor to Gaming Today. Cole is a Chicago-based writer in the gambling, media, and entertainment space. His work has been showcased in various gaming industry magazines and online columns.

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