LVH eyes Euro Cup soccer tournament

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The LVH Super Book opened up their odds for the 2012 Euro Cup which runs June 8 through July 1 at sites throughout Poland and the Ukraine. 

In addition to having Spain set as the 9-to-4 favorite to win the tournament, the LVH has also offered odds to win each group as well as every teams first match. The excitement kicks off at 9am PST on Friday, June 8 with Poland as a home favorite (-½ -110) over Greece.

Americans aren’t the biggest soccer fans in the world, but they are slowly coming around to accept it and there is no better way to tell as a barometer than by looking at the handle in Las Vegas sports books. 2011 had a large disparity in year over year win and handle for the months of June and July because there was no World Cup or Euro Cup.

Each of the two soccer tournaments occur every four years with nothing happening in odd numbered years.

The level of handle doesn’t compare to what baseball does, but getting any additional revenues for the deadest months of the year for the sports book is huge. 

The NBA will be winding out their season with only a few games played and then there is baseball. That’s about it. So when you can get a huge worldwide tournament that has every game on ESPN, the option becomes attractive to bettors making it worth following.

“Because of the television coverage, we now have a good amount of our regular bettors who know who each of teams top players are, which wasn‘t the case not too long ago.“ said LVH assistant manager Jeff Sherman who will also be offering first-half and half-time lines for all the games.”

What we have seen over the last 14 years between the Euro and World Cup is that bettors are now including soccer teams in their daily parlays more than ever before. 

Part of that is because there is not much else on the wagering menu, but most of it is because of the job ESPN has done with marketing the event. Between highlights on ESPN and showing all the matches live, it creates a buzz that all sports fans can’t help but get caught up in.

For most casual bettors, the goal is to win, but also be entertained in the process. And in even numbered years in June, soccer is extremely entertaining and also very profitable for the sports books.

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