Mass. lottery to compete with casinos, racino

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Within the next few years, Massachusetts will have two casinos and a racino offering gambling opportunities that will be competing with the state lottery for the gambling dollar.

That disturbs the new state treasurer, Deborah Goldberg.

Last week, Goldberg appealed to the Joint Ways and Means Committee of the legislature for a $10 million lottery advertising budget starting next fiscal year. The current budget calls for $5 million for advertising.

So why the increase?

“I really feel strongly that there’s a certain amount of disposable income for gaming and entertainment. Any time that you are in any kind of business, and you’re looking at increasing competition that is considered in your market, you have to – whether it’s one dollar or a million – adjust your way of approaching your marketing and your advertising, to make sure you retain that competitive advantage,” she said.

Ray Poirier is the longtime executive editor at GamingToday.

Contact Ray at [email protected].

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