Nevada sports book changes likely when William Hill starts up

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Whenever the GCB approves William Hill to begin business in Nevada, there is likely going to be a chain reaction of changes that occur in regards to one of American Wagering’s subsidiary companies, CBS, which has agreements to operate and maintain several Nevada race and sports book betting systems.

CBS has lost quite a bit of business over the last six years after being the only show in Nevada since the early 1990’s when it was mandated by the GCB that all race and sports books have a computerized system.

Vic Salerno was the brain child of the operation and pretty much saved the day for the sports books everywhere by having an approved system ready for everyone to use, of course, for a monthly fee.

As those fees for software and hardware upgrades became egregious over the years, some companies started to look for alternatives, either outside sources to get a system approved or having their in house I.T. departments get something going like Station Casinos did.

The problem now is that William Hill’s operation will essentially have access to all the data and information of every race and sports book that CBS services which covers almost half the state. Confidential information like category analysis, monthly and yearly win reports as well as a data base of player information.

There is a conflict of interest that most sports books won’t be able to swallow. When Cantor Gaming bought out Las Vegas Sports Consultants, it didn’t take long for LVSC to lose creditability within the industry because most of their clients stopped paying for the service due to Cantor’s other business of taking bets at their own sports books.

Even though LVSC still put out great lines as always, the perception was already cast. Just about every sports book chose to go with Pete Korner, an oddsmaker who just makes odds as his business for everyone equally.

The possibility for Salerno and his Leroy’s sports books to have already snooped through his competitors files existed, but Salerno’s relationship with everyone in town is golden. His reputation and integrity known by all has garnered the respect of everyone to know all the confidential files they had within the system was secure and safe.

Leroy’s sports books also weren’t considered aggressive competitors. Salerno took his little piece of the cake and never tried to bully anyone for a larger share of the market. He balanced the two businesses quite well and made them both a success without stepping on anyone‘s toes.

Many sports books specifically stayed with CBS and didn’t look for alternatives just because of Salerno and the relationship they had with him.

No one really knows how William Hill‘s books will operate when they take over the Leroy’s and Cal-Neva books, but everyone knows they are well financed and it’s assumed by most that they will try to make a big splash. There is somewhat of a fear and with that fear, also comes distrust, something that was never a concern with Salerno.

My guess is that within two years most of the Nevada sports books that aren’t owned by William Hill will be operating a different system than CBS.

Some sports books have contracts that run for up to two to three years that technically binds them to CBS as their service provider, but because of the sale and William Hill’s other perceived intentions, that contract most likely will find a way to get terminated by the casino’s corporate legal teams.

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