OpenBet, which developed the BetBuilder tool many sportsbooks use for same game parlays, is providing new Super Bowl prop bets to as many as 40 books in advance of Rams vs. Bengals, the company announced Tuesday.
Sportsbook brands, including DraftKings, BetMGM, and PointsBet, employ BetBuilder for SGPs, so bettors at these sportsbooks may have the opportunity to parlay some of these props for the chance at exponential payouts (DraftKings and BetMGM are expected to have robust BetBuilder offerings). Of course, sportsbooks have an even greater edge against most bettors with SGPs.
OpenBet’s Super Bowl props include quarterback markets, as well as bets on team sacks, fumbles lost, and the next team to score a safety. OpenBet’s offerings are powered by the company’s SportCast platform.
Ryan Coombs, VP Content and Managing Director at SportCast, said in a statement, “At a time when the burgeoning U.S. sports betting market shows no signs of slowing and the increasing popularity of American football beyond the States, this year’s Big Game promises to be one of the biggest ever in terms of wagers placed.”
“As we have experienced over the previous 12 months, BetBuilder is in very strong demand and we’ve responded to develop a comprehensive offering for the Big Game. With exciting new markets to experience, we’re confident that our enhanced product will match the expectations of operators and bettors worldwide.”
Super Bowl Prop Bet Popularity
Props are called “fun” ways to bet for a reason. They allow bettors multitudes of ways to get involved in a game, including wagering on player or team performances, without calling a winner. They’re also ways to earn bragging rights and possibly a little bit of money.
While prop betting was created for and popularized by the Super Bowl, it’s now common for pretty much every game in major professional sports.