The opportunities for cross-promotion, marketing and new sponsorship opportunities continued as the New York Jets extended their deal with online gambling entity 888
The extension was announced last Thursday. 888, one of the world’s most popular online gaming companies and solutions providers, initially brokered a deal with the Jets last year. The deal is the first and only partnership of its kind between a pure digital gaming company and an NFL team.
As part of the deal, 888casino branding will be on display across the 82,000-plus capacity MetLife Stadium, including the ‘red-zone’ feature, for all eight regular season Jets home games.
888casino promotions will also be spread online across the team’s website and social channels, and broadcast over 98.7 ESPN during radio coverage of Jets games. The deal will enable the company to utilize team branding in its different sites and apps in New Jersey. The sponsorship, which will be executed throughout the 2019 season, offers additional cooperation efforts throughout the season.
“The extension of the deal between the New York Jets and 888casino for a second year in a row only reaffirms our expansion efforts and reiterates the interest in online gaming within the US sports community,” said Yaniv Sherman, 888’s head of Group Commercial Development. “The continuation of the partnership marks another milestone for 888casino in the U.S., as we continue to pioneer betting operations through this sponsorship agreement.”
The deal is one of many developments for the company in the U.S. market, following the launch of its new online casino platform in New Jersey in July.
The extension of the Jets deal will continue to strengthen and expand the brand across the U.S. market.