New Free-2-Play Sportsbook oddFlex Aims to Capture Audiences with Innovative Platform

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oddFlex, a Free-2-Play social sportsbook, launched Sept. 6, providing users with a unique and innovative betting experience.

oddFlex offers users the opportunity to wager with the application’s in-app currency on a wide variety of sports, esports, and entertainment markets. oddFlex players receive daily batches of virtual currency to place bets across a wide variety of betting markets.

The company was founded in 2020 by Colin Dew-Becker and Andrew Wu. Both Dew-Becker and Wu previously worked at Scientific Games, generating a deep understanding of the gaming industry. In his time as a product manager with Scientific Games, Dew-Becker focused on social casino products — a subsection of gaming that has grown into a multibillion-dollar industry.

“The sports betting landscape doesn’t really have a good comparable product to social casino products,” Dew-Becker told Gaming Tody.

oddFlex offers betting on the NFL, NBA, MLB, and NHL. oddFlex also covers more eSports leagues than any US-operating sportsbook, including League of Legends LCS, NBA 2K League, and The Halo Championship Series.

The company also places an emphasis on in-play betting, or live betting. Dew-Becker sees in-play gaming as a potential flashpoint for new users and increased engagement. To encourage live betting, oddFlex users are provided with separate daily currency allowances exclusively for in-play betting. Users that wish to increase their betting on the platform can purchase additional in-app currency.

Why oddFlex Stands Out

oddFlex deviates from several other free-2-Play sportsbooks with their expansive feature set and growth plan. Outside of providing players the opportunity to utilize virtual currency daily, oddFlex has ambitions to become a household name in gaming with its gaming analytics technology.

Developed in-house by the oddFlex team, the application collects extensive metrics on user performance in gaming. These metrics are built to measure a user’s ability to skillfully bet and will enable players to unlock their potential as gamers. Several of the metrics that oddFlex tracks and collects are unique to their platform.

The natural progression of these analytics, Dew Becker says, is the company’s upcoming feature, BetMarket.

BetMarket provides users with never before seen performance data and tracking for users to assert themselves on the platform. Users can spectate other users’ betting performance and, if interested, pay to access another user’s picks for a limited time. BetMarket gives users from anywhere an opportunity to cash in on their betting skills without betting a single dollar.

Along with the upcoming release of their BetMarket feature, the oddFlex team sees potential in expanding outside of traditional sports betting markets. As a free-2-play platform, oddFlex is not restricted to offering only sports betting. The team is interested in offering users a chance to bet virtual currency on markets such as politics and award shows, which could rope in a whole new crop of users. With limited applications offering gaming around these alternative markets, oddFlex could develop a loyal user-base through these markets alone.

oddFlex is an innovative platform seeking to bring the thrill of sports betting to players anywhere. The application is live in all 50 US states, Canada, Mexico, and over 100 other markets around the world. With no account verification and no location tracking, oddFlex offers users a more seamless and exciting way to bet.

oddFlex is downloadable on the iOS App Store and Google Play Store.

About the Author
Dan Zimmerman

Dan Zimmerman

Dan is the CEO and founder of Verse Gaming and a contributor to Gaming Today. Dan launched Verse Gaming out of his college dorm room at Syracuse University in 2020. Verse is a peer-2-peer social fantasy gaming platform where users compete in custom Daily Fantasy Sports contests against each other. Outside of Verse, Dan is an advisor to Out 2 Win Sports, an NIL agency representing college students across the east coast. Dan writes primarily on the topic of emerging gaming markets, fantasy and betting legislation, and innovation in gaming. Before Verse, Dan worked with Barstool Sports as a content creator.

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