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What did I do for Super Bowl Sunday?

I spent it in one of the five fan caves at The Book at Bally’s Wild Wild West in Atlantic City and I can’t recommend it enough.

Since writing my East Coast Scene column for Gaming Today, I’ve become Twitter friends with Sean Higgs (@real_higgs), who has handicapped sports since 2005, is a regular contributor to, and currently does a couple of spots a week on Parlay Radio giving out free picks on SportsByLine and Bleav Podcast (1 p.m. PT, Monday- Friday).

He invited me down for the game and I immediately said yes, because I’ve heard so much about one of the biggest sportsbook layouts in Atlantic City and what better way to visit than on Super Bowl Sunday.

The Book at Bally’s features a massive, 98′ x 18′ hi-res TV wall with surround sound audio, comfortable recliners, a self-serve beer bar and seating at the bar rail, which also includes video poker slots. Underneath the TV wall are five fan caves, each having a capacity of 12-24 people depending upon the size of your group.

The fan cave we were in had two TVs on top of the huge TV, of which can be programmed to have four multiple screens, so you have the ability to watch eight games at once in privacy, with better audio than the noise of a sportsbook.

You also have personal waitress service to order food, which included selections from Guy Fieri’s ChopHouse and Gordon Ramsay Pub & Grill, alongside hot dogs, hamburgers, tacos and other game-day foods. 

The suite had two recliners, with a huge center couch, and it just offered an enhanced atmosphere to watch the game, eat and drink, converse with friends and also make your bets. You could come and go from the fancave into the sportsbook as long as you had a wrist bracelet.

The 45-year-old Higgs has been a regular visitor to a lot of Atlantic City sportsbooks, but loves The Book at Bally’s.

“There are some really nice spots here in AC,” he said. “I do like the Ocean Casino sportsbook (William Hill), but the setup is a bit to be desired, especially when there are big games like this or March Madness. The Golden Nugget is also a little secret spot and a great place to watch a game. I also like Harrah’s.

“But Wild West. What is there to say? It’s simply the best. We will start with size and space as there is nothing in AC that can compete with this place. You are really squeezed in the other places. There is no way to not argue that. They all had to build into existing spaces.

“Not here though. This place was ripe to become a Vegas-style book. I am hoping they do even more.”

The fan caves can be reserved anywhere from $750-1,500 depending upon the size of the group and the sporting event that is going on.

“I had this same room where we are now back in November,” Higgs said. “It’s just a nice relaxing space. The chairs are comfy. The couch is great. The TV is great for a regular Sunday of NFL, or Saturday CFB — I can’t wait till March Madness.

“Also, it’s a conversation piece. Some people saw us coming and going and asked if they could come in and see the room. They ask about the price, what comes with it. If you are coming down with a group of guys, there is no better place to watch the games. This is the spot for me, and it should be for you too.”

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