SuperBook ready to roll with grand re-opening

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The world-famous Westgate Las Vegas SuperBook will reopen its doors Thursday after being shut down due to the pandemic since St. Patrick’s Day, and they made some major changes to the property with the time off.

While the major sports leagues are still shut down which negates staffing needs on the sports side, the racebook is expected to be booming as the first leg of the Triple Crown kicks off Saturday with the running of the Belmont Stakes.

“We’re not going to be at 50 percent staff from what we normally run, closer to about 40 percent with most of the ticket writers and administration scheduled on the race side,” SuperBook VP Jay Kornegay said. “We’ll be loaded up and ready for the Belmont Stakes on Saturday and I’m told the race card that day is pretty spectacular.”

You may not realize it when initially walking back into the SuperBook, but they did a major overhaul to their already-impressive video wall.

“We open with all new big screens that will be 30 percent brighter than what we had when we closed March 17th,” Kornegay said. “They’re the same size, but we have more flexibility with it and also got a bigger ticker.”

The Westgate made improvements all over the property.

“There was a lot done to our overall infrastructure with things like new restaurants and new elevators,” Kornegay said.

Kornegay has been known as one of the best marketers in the sportsbook business between his 30 years of running books in Las Vegas and he’s giving bettors an immediate reason to come back and visit.

“We’re doing a few things special for our re-opening which is at noon on Thursday,” Kornegay said. “It’s a celebration, the first re-opening at the property in 50 years since it opened (opened as The International). The first 50 people that walk in will get $50 on free play, but we kind of realize we’ll have to stretch the boundaries a bit to not make our returning visitors angry so I think it’ll be flexible.

“Another opening special is that all our (open) restaurants will take 50 percent off the bill on Thursday, Friday, and Saturday,”

Kornegay has also put some incentives in place for guests using the SuperBook sports betting app. 

“We’ll have news on some of the book specials we’ll be running when the leagues get closer to returning, but what we’ll be doing immediately from June 18 through July 31st is taking care of the service fee for managing funds on sightline for our sports betting app for transactions up to $2,000 per day or $4,500 per week.”

Kornegay will be in Denver Wednesday working out advertising and sponsorship deals for their operation set to run out of The Lodge at Blackhawk before Thursday’s Las Vegas opening.

Broncos sign sports bet deals

In similar news, FanDuel sportsbook announced a multi-year deal to be the official sports betting and daily fantasy partner with the Denver Broncos on Monday, the first NFL team to partner with a sportsbook.

The Broncos also signed a multi-year partnership with BetFred to open a sports betting lounge on-site at Empower Field at Mile High.

It’s wild to think about how much has changed with regards to sports betting and the NFL in just a few years. The NFL went from a stance of not allowing Las Vegas to buy a Super Bowl commercial to allow the Raiders to move to Las Vegas with no demand that betting restrictions be placed on them. The 2025 Super Bowl may be awarded to Las Vegas.

Station Big Twin Q

The Station Casinos race books that have opened have seen a tremendous amount of local visitors starved for any kind of betting action. Half the seating, but still extremely busy and safe so far.

“Incredible race business considering the limited track menu and limited seating,” said Station Casinos sportsbook director Jason McCormick. “Our mobile race sign-ups and play has been seeing significant increases.”

As a thank you to their guests and a lure to gain more players, Station’s racebooks will be offering a $10,000 Twin Q each of the next three Saturdays, beginning with the Belmont Stakes.

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