theScore has secured market access to launch its online sports betting platform in Illinois. The market access comes via a partnership with Caesars Entertainment’s Harrah’s Joliet Hotel & Casino Property.
Pending a license, theScore Bet plans to launch in Illinois during the second half of 2021.
“Gaining market access to Illinois is a significant development that will bring our award-winning mobile sportsbook to one of the most populous states,” said John Levy, Chairman and CEO, theScore. “Caesars is a giant in the casino-entertainment industry and we’re thrilled to have reached this agreement to extend theScore Bet’s footprint into another key new market.”
The agreement will give Caesars Entertainment an undisclosed percentage of theScore Bet’s Illinois-generated revenue. Meanwhile, theScore will reimburse Caesars for select costs and licensing fees. The agreement is currently slated to last 10 years.
theScore On The Move
theScore Bet’s Illinois sports betting launch and partnership with Caesars represents the latest in a string of big developments for the company. theScore Bet is now live in four states: New Jersey, Colorado, Indiana, and Iowa. Illinois will round out its midwest presence upon launch, and it’s likely theScore will come to Michigan in the future as well.
In theScore’s native Canada, legislation is moving quickly to allow single-event sports betting. The country previously barred sports bettors from placing any wagers beyond parlays and a few other limited options. Now, Canada is poised to welcome an onrush of sports betting operators when bill C-218 passes.
The bill recently expanded to include horse race betting before it returned to committee. As it stands, all signs point to smooth sailing for Canada sports betting, and theScore seems well staged to become a leader in the market. Here’s theScore Chairman and CEO John Levy once more:
NEWS: Bill C-218 has been unanimously approved by House of Commons Committee w/ an important amendment protecting horse racing. Strong momentum continues for regulated sports betting in Canada. Now, back to the House for 3rd reading. We urge Parliament to pass this bill quickly.
— John Levy (@scorecommish) March 25, 2021