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The WIN CARDS program celebrates
its 20th anniversary of assisting casino players at this year’s Global Gaming

WIN CARDS are handy, plastic
cards with a dial, which are designed to assist casino operators in attracting
and developing new players for their live games of blackjack, craps and

Most recently, they have been
helpful as a means with which casinos can cross-market their poker players to
the casinos games in the pit.

“The program works as
advertised,” said Chuck Taylor, casino manager at the Edgewater Hotel &
Casino inn Laughlin. “New players have flocked to our live games due to the

Taylor added that WIN CARDS
reduce the intimidation of the games and gets beginners quickly into the casino’s
live action.

“Every casino that has table
games should be offering this program to their customers,” Taylor
continued. “They should be calling Gaming International, Inc., right away,
if they’re interested in attracting new players, and get a trial of this
ingenious casino marketing program.”

At the Four Queens in Las Vegas
— one of many casinos to embrace the WIN CARDS Program — one craps player
said he never would have tried the dice if it weren’t for the WIN CARDS.

“They gave me the courage
and confidence to try the game out and now, with these handy cards, I am playing
craps and I actually know what I am doing!” the player said. “I can’t
wait to tell my friends about these great little cards and how easy it makes
learning how to play.”

In Northern Nevada, the WIN CARDS
were recently introduced at the Hyatt Regency, Lake Tahoe.

“These cards are perfectly
suited for our casino’s marketing objectives,” reports Joel
Loots, casino marketing director. “Many of our guests
are not ”˜pre-disposed’ to play in the casino, especially our table games.
The WIN CARDS Promotion is just what both our tourist clientele and our business
travelers need … an easy access to our casino’s games.”

The very first casino to
introduce the WIN CARDS Program was the High Sierra Hotel & Casino, (the
former Sahara Tahoe) in Lake Tahoe, in 1986. Its general manager, Larry
Close, and casino manager Andy Chantri
were ahead of their time in recognizing the need to introduce beginners to the
casino’s live games.

Now, 20 years later, the latest
casino to introduce the WIN CARDS Program is the Mill Casino and Hotel, in Coos
Bay, Oregon. Astoundingly, Larry Close is the general manager of this casino,
thus he has the distinction of being the first and latest casino operator to
deal the WIN CARDS program.

International casinos in the
Caribbean have also experienced great success in marketing their casino’s live
games to their customers with this program. WIN CARDS are currently available at
the Curacao Marriott and the Royal Beach Casino Resort in St. Kitts.


The WIN CARDS Program can be
installed on a 90 day free trial basis. For information call 1-866-4-WINCARDS,
or 775-588-4222 for more information.
or visit the G2E Booth No. 2224.



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