In London, a Sunday Times investigation has found school-aged footballers and junior fan clubs are being used by some Premier League clubs to promote gambling and betting sponsors, while other clubs are advertising betting sites to junior fans.
Premier League clubs such as West Ham and Stoke City are under fire from the country’s Labour Party for their use of junior players to promote sponsors including Betway and Bet365.
The investigation contends wagering is responsible for over 40 percent of the income from ancillary sales in the entire Football League and almost half of the jersey sponsorships in the Premier League.
The West Ham and Stoke City clubs, in response to the exposé, have now removed pictures from their websites showing under 18 players with gambling ads while Swansea City has removed its gambling sponsor Letou from the “Junior Jacks” section of its website.
The Advertising Standards Authority (ASA) and The Gambling Commission have urged gambling sites to remove ads that are likely to appeal to children as part of a joint clampdown.