Steve Wynn’s new Las Vegas resort will be the appropriate setting of Casino Design 2005, an annual conference that will examine how casinos are evolving for the next generation of casino operators.
Scheduled for Wednesday and Thursday, the casino design conclave will focus on the changing face of the Las Vegas Strip, growth in non-gaming amenities and the integration of condo and timeshare projects into casino developments.
"Gaming properties in the U.S. and around the world are undergoing a face-lift, and developers are continually changing their properties in order to maximize business potential," said Frank J. Fahrenkopf, president and CEO of the American Gaming Association. "The role of design has become a critical element in meeting the needs of increasingly sophisticated customers, and Wynn Las Vegas is the perfect example of the evolution of the design ideal."
In addition to a full slate of meetings and exhibitions, Casino Design attendees will get an insider’s look at Wynn Las Vegas through property tours and discussion groups.
"This will allow our attendees to see first-hand where true innovation in design can take us," Fahrenkopf said.
On Thursday, Mark Schorr, president of Wynn Las Vegas, ties it all together as he moderates a discussion among several key Wynn associates on "Design Excellence: A Case Study of Wynn Las Vegas."
Over the two days, Casino Design will feature a dozen in-depth conference sessions and a comprehensive exhibit hall of products and services related to the building, design and construction of casinos worldwide.
The opening keynote session on Wednesday will feature Sorin Zdrahal, executive vice president for design at Kerzner International. Zdrahal will discuss the operation and development of design using examples from projects that include the Mohegan Sun, the Atlantis at Paradise Island and a new project in Dubai.
Other speakers at the conference will include leading CEOs, project designers, engineers and architects from the casino design field.
Session topics will range from current design trends in tribal casinos to the role of engineering and technical aspects in project success to incorporating demographic diversity and target markets into project planning.
Of particular interest to Strip casino executives is the session, "Creating the Hook: The Changing Concept of the Main Event." Leading designers will share their insights on the evolution of the central tourist attraction such as the Mirage’s volcano or Mandalay’s Shark Reef, and what new attractions are being incorporated into modern casino resorts. Normalynn Cutler, president of Cutler Enterprises, will moderate the session.
Another hot topic in Las Vegas is the development of co-called condo hotels. "Casino Communities: The Changing Face of Gaming Resorts" will bring together real estate developers and architects to explore the recent explosion of time-share and condominiums and how they have changed the business model for new casino construction.
To present a broader view of the industry, Frank Fahrenkopf will moderate, "Design for Excellence: Current Trends in Gaming Design," a roundtable of leading developers and casino executives discussing the latest trends and the impact on their business plans.
Additional sessions of note include, "International Interests: Casino Design Around the World," "Future Shock: The Fantasy of Casino Design" and "Non-Gaming Amenities: Dining, Shopping and Entertainment."
Casino Design is a member of Global Gaming Expo’s (G2E) portfolio of events. Expected to attend are gaming executives, architects, interior and exterior designers, builders and developers of commercial and tribal casinos.