Casino marketers descend on Vegas

Jul 12, 2005 2:41 AM


More than 300 top marketing and gaming professionals from 120 tribal and commercial casinos are expected to attend the three-day Casino Marketing Conference, July 17-19, at the Rio All-Suite Hotel and Casino in Las Vegas.

Now in its second year, the conference has grown into a truly global affair with attendees coming from the United States, Canada, Austria, South Africa, Russia, Ukraine, Australia and Costa Rica.

"This experts-sharing-with-experts conference is long overdue for casino marketers," says Dennis Conrad, Raving Consulting president and conference coordinator. "It provides one-of-a-kind information, strategies and networking for senior level gaming professionals. The format will allow for educational and engaging presentations from some of most respected marketing minds in the industry, followed by frank discussions and hard-hitting questions."

Kicking things off will be Amy Henry of TV’s "The Apprentice," whose keynote address, "Speak Up, Step Up, Move Up: Business and Life Lessons Learned from the Apprentice," will be delivered at the opening night reception.

Henry has spent the past 10 years working for leading technology companies across the United States. She is the author of the book, "What it Takes: Speak Up, Step Up, Move Up."

An estimated 27 million viewers watched Henry in action as the "last woman standing" on the reality show, "The Apprentice."

Jim Rogers, CEO and president of Kampgrounds of America, and a former executive with Harrah’s, will shared his unique perspective, "What I Learned About Casino Marketing Round the Campfire," at the July 19 luncheon keynote.

Rogers’ career in the hospitality industry started nearly 30 years ago when, as a new graduate from the University of California, Berkeley, he joined Kampgrounds of America as a management trainee. In 1978, he went to work for Harrah’s Entertainment, where he served as vice president of marketing, director of marketing and promotions and senior analyst before being named senior vice president and general manager of Harrah’s Reno in 1994. He returned to KOA in January 2000 to become the president and CEO.

Another high point of the conference will be the awarding of the Casino Marketing Lifetime Achievement Award to Jack Binion.

Binion is a living legend in the gaming industry, beginning with his days at Binion’s Horseshoe in downtown Las Vegas, to the building of the Horseshoe Gaming empire in riverboat markets.

Binion is credited with developing his dad, Benny’s, notion of a world poker championship into the World Series of Poker, which he ultimately sold to Harrah’s last year.

Binion has been widely praised throughout his career as the consummate casino operator whose properties ALWAYS have been market leaders wherever they have opened.

Before player tracking and CRM, before extensive customer service training, before $1 million casino promotions — there was Jack Binion finding out what gamblers wanted and giving it to them — a powerful marketing formula indeed!

Another popular segment of the conference is the awarding of the Romero Awards named for marketing guru John Romero.

The awards honor the most significant achievements in casino marketing and promotion in the gaming industry. The inaugural "Romero Awards: Recognizing Excellence In Casino Marketing" will be bestowed for direct mail marketing, PR campaigns, casino floor promotions, VIP promotions, email marketing and web site marketing.

Here are other planned events/panel discussions:

”¡ Casino Marketing Lifetime Achievement Award and Breakfast honoring Jack Binion

”¡ Exclusive Luncheon for The Romero Awards: Recognizing Excellence in Casino Marketing

”¡ Panel: Making Sure Your Marketing Net Doesn’t Snare Problem Gamblers

”¡ Panel: Secrets Of "Out Of The Box" Casino Marketers

”¡ Panel: Marketing Slots: Can Slot Vendors and Casino Marketers Do More Together?

”¡ Panel: The Best (And Worst) Casino Promotion of 2005

”¡ Panel: Marketing In Highly Regulated Gaming Environments

”¡ Panel: On The Cutting Edge: How Barona Valley Ranch Does Casino Marketing

”¡ Panel: Prospecting For New Casino Customers: Are There Any Left?

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