Again, Juliano leaves Las Vegas for a Trump job in A.C.

Jul 19, 2005 4:49 AM

If someone had asked the opinion of Yankees baseball legend Yogi Berra, he probably would have reiterated his classic, "It’s just like deja vu all over again." The subject was the announced resignation of Mark Juliano as president of Caesars Palace in Las Vegas in order to accept a management position with the Trump organization in Atlantic City.

Back in the late 80’s and early 90’s, Juliano was considered one of Caesars World’s brightest management assets when he suddenly shocked everyone by announcing that he was packing up in order to move to Atlantic City. At the time, he said the move was motivated by family considerations.

This time the surprise announcement jolted his new boss, Gary Loveman, chairman and CEO of Harrah’s Entertainment Inc. (HET) that recently acquired the Caesars properties. And once again, Juliano’s move will place him in a position to be a major cog in the recently reorganized Trump group.

Reportedly, Juliano was offered the Trump position by Jim Perry who recently was chosen by Chairman Donald Trump to become the company’s CEO. Left without a position in this game of musical chairs was Mark Brown who for the past five years has been in charge of the troubled Trump properties and had the responsibility of running the operation while attempting to service $1.8 billion in company debt.

Juliano, who will spend the next few days saying his goodbyes until the July 31 effective date of his resignation, said the toughest part of his decision to leave Las Vegas was leaving the "great people of Caesars Palace."

Poker marketing

Just when it appeared that the international poker craze was peaking, Harrah’s Entertainment Inc. (HET) announced it had hired a recognized sports and media executive to raise the level of awareness of its World Series of Poker to new heights.

Named vice president of sports and entertainment marketing, effective with the necessary regulatory approvals, was Jeffrey Pollack, whose work with NASCAR marketing earned him an Emmy award.

The company said Pollack will be based at the company’s headquarters in Las Vegas and will be responsible for managing Harrah’s sports ventures, including the World Series of Poker, boxing and motor sports.

Most recently, Pollack was managing director of broadcasting and new media for NASCAR Digital Entertainment.

"My top priority," he said following the announcement, "is to grow the popularity of the World Series of Poker. It is already the No. 1 brand in poker, but we’re going to make it even stronger through world-class media partnerships, strategic marketing alliances and superior customer service."

Suit settled

Shuffle Master Inc. (SHFL) said last week it had settled a patent lawsuit with rival VendingData Corp with the latter company paying Shuffle Master $800,000.

The deal calls for VendingData to immediately pay $400,000 in cash and the remainder over a 10-month period. For its part, Shuffle Master agreed to not file any additional lawsuits against VendingData regarding the two Shuffle Master patents that were allegedly infringed by VendingData’s Random Ejection shuffler.

Gaming record

It was the best May ever for Nevada casinos who won $1.02 billion, according to figures released by the Nevada Gaming Control Board.

The figure represented a 12.5% increase over May 2004 with the Las Vegas Strip accounting for $538.8 million of the amount, helped by the addition of Wynn Resort. Also helping boost the May figures, said the Gaming Control Board’s Frank Streshley, were the Wright-Trinidad middleweight boxing match and the benefit concert sponsored by golfing great Tiger Woods.

Also showing strength were the casinos in the North Las Vegas area that showed an increase of 41.8% and the Boulder Strip properties that were up 18.6%.

Still lagging were the Downtown Las Vegas casinos that were down 3.3% during the period.

Magna withdraws

Without admitting that the company was in no position to gamble, Magna Entertainment Corp. (MECA) has advised officials in Pennsylvania that it will not pursue a license for a planned thoroughbred horse track. It was noted, however, that there was no guarantee that any particular track would automatically receive a license to operate video lottery machines.