Gaming Voice awards honor PR, marketers

Sep 13, 2005 7:39 AM

The American Gaming Association (AGA) last week announced the finalists for the 2005 Gaming Voice Awards, which recognize outstanding achievement in corporate communications and advertising in the gaming industry.

The winners will be announced at G2E this week.

At the same time, the AGA will honor GamingToday columnist Phil Hevener with a Lifetime Achievement Award. Hevener has for more than 25 years chronicled the evolution of politics, economics, trends and personalities within the industry.

In addition to writing the Gaming Insider column for GamingToday, Hevener currently publishes his own bi-weekly newsletter, Phil Hevener’s Gaming Hotline. He also contributes to consumer and trade publications such as Poker Player.

Finalists in 13 categories — including best 2004 annual report, best publication, best print advertisement, best radio and television advertisements, best direct mail and best Web site — represent 23 companies and gaming organizations from around the United States and Canada.

A jury of judges with expertise in advertising and marketing, Internet design, graphic arts and financial communication evaluated more than 170 entries in determining the 39 finalists.

"Quality communications with customers, shareholders, members of the media and the general public remain an important element of the increasingly competitive and constantly evolving gaming entertainment industry," said Frank J. Fahrenkopf, Jr., president and CEO of the AGA, who will serve as master of ceremonies for the awards presentation. "Some of the most creative and innovative advertising and corporate communications materials in the world are being developed in our industry, and the AGA Communications Awards honor the best of the best."

The Gaming Voice Awards will be presented at the AGA Communications Awards Presentation and Reception on Wednesday, at the Las Vegas Convention Center.

2005 Gaming Voice Award Finalists (listed in alphabetical order):

Best 2004 Annual Report

Ameristar Casinos, Inc.

MGM MIRAGE

Station Casinos, Inc.

Best Broadcast Ad: Radio

Harrah’s Entertainment, "Harrah’s Entertainment Code of Commitment"

Florida Lottery, "Small Jackpot ”˜Parents’"

Mohegan Sun, "A World at Play"

Best Broadcast Ad: Television

Florida Lottery, "Millionaire Grouper Fisherman"

Foxwoods Resort Casino, "Poker Tips"

Prairie Island Indian Community, "Prairie Island PSAs 2004"

Best Customer Publication

Bellagio, "D. Fine Brochure"

Harrah’s Entertainment, "Harrah’s Entertainment’s Committed to Our Community Reports"

Morris Specialty Publications/Jackpot, "Jackpot!"

Best Direct Mail

Barona Valley Ranch, "Club Barona Tier Migration DM"

Bellagio, "Bellagio One in a Million"

MGM MIRAGE, "Mirage 2005 Super Bowl Invitation"

Best Employee Publication

Boyd Gaming Corporation, "Boyd Buzz"

Harrah’s Entertainment, "Harrah’s Entertainment’s Chairman’s Award Campaign"

Chairman’s Award Campaign"

Mississippi Gaming News, "Mississippi Gaming News"

Best Multi-format Ad Campaign

Bellagio, "Bellagio ”˜O’ Campaign"

San Manuel Band of Mission Indians, "Salad/Dishes/Barcalounger"

Société des Casinos du Québec Inc. and Casino de Montréal, "Northeast Leisure Campaign"

Best Outdoor
Advertisement: Multiple

Mohegan Sun, "A World at Play"

Société des Casinos du Québec Inc. and Casino de Charlevoix, "Québec City Intercept Campaign"

Société des Casinos du Québec Inc. and Casino du Lac-Leamy, "Ottawa Outdoor Campaign"

Best Outdoor
Advertisement: Single

Delaware Lottery, "Ah Summer"

Hollywood Casino Tunica, "Hollywood Glamour Winners-Kim"

Hollywood Casino Tunica, "Hollywood Glamour Winners-Mary Ann"

Best Print
Advertisement: Multiple

Borgata Hotel Casino & Spa, "Wait Branding Print"

Hollywood Casino Tunica, "Hollywood Glamour Winners Campaign"

Silverton Casino Lodge Las Vegas, "Timmy the Trout"

Best Print Advertisement: Single

Borgata Hotel Casino & Spa, "Wait Print/Suite"

Hollywood Casino Tunica, "Hollywood Glamour Winners-Bessie"

Hollywood Casino Tunica, "Hollywood Glamour Winners-Mary Ann"

Best Web Site: Produced by a
Commercial Casino Company

Argosy Gaming, www.argosycasinos.com

Shuffle Master, www.shufflemaster.com

Société des Casinos du Québec Inc. and Casino de Montréal, www.amazingmontreal.com

Best Web Site: Produced by a
Native American Casino

Barona Valley Ranch, www.barona.com

Cliff Castle Casino,www.cliffcastle.com (Assisting Agency: Cramer-Krasselt)

Native American Casino,www.nacasino.com (Assisting Agency: efootbridge.com)