United Coin launches promo

Oct 24, 2005 2:20 AM

United Coin Machine Company, the largest slot route operator in Nevada, has aligned its Gamblers Bonus slot club with Mobile Technology to introduce another innovative gaming promotion featuring cellular text messaging to win cash rewards.

The new promotion, named "SPORTZ CALL," allows all Gamblers Bonus slot club members to call 1-877GBPOINTS (1-877-427-6468) on their cellular phones each week to predict the NFL’s Monday Night Football game winner and final score to win several levels of prizes up to $250.

Within minutes of the member’s call, a text message is generated to confirm their free entry. After the results of the game are in, the participant must then log on to his or her club account at any Gamblers Bonus location the following Wednesday through Sunday to claim their winnings. In addition to predicting the game winner and the final score, all participants are eligible to receive one of 25 random $200 instant awards each week, even if their predictions were incorrect.

Non-club members may also call the toll free number to receive information about joining Gamblers Bonus at any of its 450 locations and immediately play the free SPORTZ CALL promotion.

Last May, Gamblers Bonus launched the highly successful "CASH CALL," the first gaming text messaging cash giveaway promotion to its Gamblers Bonus members statewide.

"We were overwhelmed and gratified, with the positive response from our club members who quickly embraced the new technology and exceeded our participation projections significantly" said Raquel Rodriguez, United Coin’s director of marketing. "Gamblers Bonus SPORTZ CALL goes live November 2, and players can begin calling once each week to make their Sportz Call predictions for the next Monday night NFL game. The promotion runs until November 28."

United Coin, with more than 10,000 gaming machines in 800 locations, introduced the Gamblers Bonus slot club in 1996 and it continues to enjoy tremendous growth year after year. Players are awarded cash for play, jackpots and other bonuses while the operators use Gamblers Bonus as a marketing tool to remain competitive with the local market.