Luxor’s Super project: Hype resort, Gladiators, horse players

Jan 31, 2006 1:33 AM

Las Vegas Gladiators, bigtime horse players and the Luxor. Mike Piranio was brought in to make those three entities one.

"We are in the process of making big changes at the Luxor and want the word to get out loud and clear," said Piranio, who moves from New York, New York to Luxor as the new director and race and sports.

"At New York, New York, we always took care of our major horse players and plan to continue that policy at Luxor," he seaid. "It’s my job to bring customer service here up to MGM Mirage standards. That means marketing trips by private jet to Del Mar for our big race players, a policy we did with great success at New York, New York."

Luxor has also become the focal point for Las Vegas Gladiators football, which is being done first class with hotel accommodations, a weekly hour radio show and the resort’s Fantasy girls."

"We will do a show every Wednesday from 7 p.m. to 8 p.m. (ESPN 920 AM hosted by John Hanson and former NFL wide receiver Mike Pritchard) that features a contest pitting myself and one of our Fantasy Girls each picking four Arena games against the spread. We think the show will bring more people into the book and boost Gladiators football.

Wide receiver Marcus Nash is the most recognized name on the Gladiators, who begin their Arena home season Monday, Feb. 6 against San Jose at Thomas & Mack. Las Vegas, the host site for Arena Bowl XX on June 11, fell at Austin in the season opener last Friday night.

Piranio said the Luxor will provide lines for all the 16 Gladiators games through the regular season finale May 13. Las Vegas is 25-1 to win the title with defending champion Colorado currently listed as the 4-1 favorite at Luxor.

"We have extremely easy access to our race and sports book through the West parking garage off Hacienda," Piranio said. "We’re happy to say we are not a secret anymore at the Luxor. It’s worth being here just to see our Fantasy girls."