Bingo Expo set
for Riviera Hotel

Mar 7, 2006 4:46 AM

Bingo is going through revolutionary changes, and many of them will be highlighted at the 10th Annual Bingo World Conference, March 7-9 at the Riviera Hotel in Las Vegas.

This year’s program features more hands-on workshops, new topics and a network of speakers and presenters gathered from every corner of the industry.

Debuting this year is a general session on the state of the industry, presented by the industry’s most knowledgeable experts.

Also of great interest to casino operators across the nation is a special conference, Bingo.II, which focuses on Class II gaming and its future.

The general session will examine the State of the Industry and will feature Mary Magnuson, legal counsel for the National Association of Fundraising Ticket Manufacturers, and Ernest Stevens, chairman of the National Indian Gaming Association. They will explore the economic impact of bingo, as well as analyze the primary regulatory and competitive issues that will affect the industry’s future growth.

Another hot conference topic will be New Technologies and the Regulatory Process, especially as bingo evolves with new player stations, linked gaming, monitoring technologies — all of which need to be understood at the regulatory level if the industry is to progress.

This session also addresses the need to promote interaction with regulators with the goal of raising their comfort level with new technologies. Speakers include Michael Capen, GLI; Michael Newell, vice president of the Indian Gaming Division, Cadillac Jack, Inc.; Nick Farley, president, Nick Farley & Associates; and Keith Larkin, vice president of governmental affairs, Game Tech International, Inc.

Other conference panels include:

”¡ E-mail Marketing Techniques: This session will focus on practical ways to build an e-mail database and effective online communication programs.

”¡ Charitable Gaming Success Strategies: Washington, Oregon and Alabama are among the most successful charitable bingo jurisdictions in the U.S. This session will examine what other states can learn from the regulatory approach used in these three states and how bingo operators worked with state officials to build what are widely recognized to be the strongest charitable gaming organizations in the industry.

”¡ Promotions: 25 New Ideas That Will Build Your Business: Promotions are vital to the success of any bingo hall, and most operators offer a fairly regular menu. This session will offer ways to support existing strategies and to add exciting new promotions to the mix.

”¡ Point-of-Sale Systems and Player Loyalty Programs: This is an essential session for managers and regulators. Point-of-sale systems are critical to cash and inventory control, and they enable operators to learn all they need to know about their customers.

”¡ Building a Compelling Bingo Hall: Facility design offers a major opportunity for bingo halls in North America. This session will examine some appealing designs and discuss the impact that design can have on specific market segments.