American Casino & Entertainment Properties recently acquired the Flamingo Laughlin and, after significant capital investment and refurbishment, will re-brand the property as the Aquarius Casino Resort in fall 2006.
"The Flamingo Laughlin has entered a new era, and we are creating a new name and identity for the property," said Richard P. Brown, president and CEO of American Casino & Entertainment Properties. "After extensive research, we chose Aquarius Casino Resort because it helps to convey the attributes we wanted in a new brand: luck and winning, fun and close proximity to the Colorado River. We will leverage the Aquarius brand to create an exciting resort experience for all our guests."
American Casino & Entertainment Properties, which also owns the Stratosphere and Arizona Charlie’s properties in Las Vegas and the Sands in Atlantic City, purchased the Flamingo from Harrah’s.
The Flamingo Laughlin is the largest hotel in Laughlin, Nevada, with 1,907 rooms in two 18-story towers and a 57,000 square-foot casino. Situated on approximately 18 acres, amenities include seven restaurants, 35,000 square-feet of meeting space and a 3,300-seat amphitheater. The property also features an outdoor pool, fitness center, lighted tennis courts and 2,420 parking spaces.
"This is a very resilient market that has gone through some tough times in the past 10 years," Brown said. "But things are changing, and we believe the Aquarius will bring a combination of fun, luck and value to Laughlin."
Brown last week named John Lind as senior vice president and general manager for the property. Lind will oversee the transitional phase as well as the transformation into the new Aquarius brand.
Lind brings over 25 years of gaming management experience to the property. He has 11 years experience in the Laughlin market, most recently as senior vice president, finance and administration for the Ramada Express Hotel/Casino. Lind is a former president of the Laughlin Tourism Committee.
"Our vision for the property will be to provide outstanding customer service wrapped around a strong gaming product, with unparalleled hotel and property amenities," Lind said. "We are committing significant capital investment to transform the property into a gaming resort destination that raises the bar for the Laughlin market."
According to plans, the casino will be refurbished with extensive changes to the casino floor, slot product and systems. New player amenities will be added. Guest rooms will be refurbished with an emphasis on enhancing the guest suites. Dining outlets will be upgraded with a focus on enhancing food quality and the overall guest experience.
The property says it will continue to book headliner acts in the 3,300-seat amphitheater along with new, exciting entertainment in the indoor venues.