Hail, aka Caesar!

Jun 5, 2006 3:51 AM

Cigarette smokers have their Marlboro Man and fast food fanatics have Ronald McDonald. Now, the casino industry is poised to hail its first-ever Modern Day Caesar!

Caesars Palace and GQ magazine last week announced a search to find a Modern Day Caesar, a man of unparalleled mental and physical agility, style and good looks.

The winner of the search will be awarded a prize package that includes a fantasy getaway for four to Caesars Palace in Las Vegas.

"Caesars Palace’s worldwide search for the Modern Day Caesar offers the perfect opportunity to celebrate our 40th anniversary," said Caesars Palace President Gary Selesner. "Both GQ and Caesars Palace represent the ultimate in style and sophistication, and so we look forward to finding the man who embodies the same qualities to carry the title of Caesar. We will roll out the red carpet for the winner and his guests in order to provide them with an unforgettably luxurious and entertaining experience at Caesars Palace."

The Modern Day Caesar search is being promoted in the pages of GQ magazine, on-location at Caesars Palace and online at www.gqconnects.com.

Now through July 27, candidates can visit the web site and enter the contest by submitting a photo and taking the Modern Day Caesar quiz.

At the conclusion of the entry period, a panel of judges — comprised of representatives from GQ and Caesars Palace — will choose the five finalists. These finalists will be featured in an advertisement within the September 2006 issue of GQ, where consumers will be called upon to vote online for their favorite man.

Once the winner is determined, he will be flown to Caesars Palace for a photo shoot to be revealed in GQ’s annual "Man of The Year" issue in December.

In addition to appearing within the pages of GQ, the Modern Day Caesar will win: a three-day, two-night stay in luxurious hotel accommodations at Caesars Palace for four, roundtrip airfare for four from a U.S. airport, VIP access to Pure nightclub, dinner for four at Restaurant Guy Savoy, four spa treatments at The Spa at Caesars Palace, four concert tickets, $500 worth of promotional chips, and a $2,500 gift certificate to The Forum Shops at Caesars Palace.

The legendary resort might even throw in a seldom-used toga.