Casino pioneers to be
honored at conference

Jul 11, 2006 4:08 AM

At next week’s third annual Casino Marketing Conference, two gaming pioneers, Bill Harrah and Phil Satre, will be honored with Lifetime Achievement Awards.

Bill Harrah is the founder and visionary behind the company that bears his name, and Phil Satre is the company’s immediate past CEO. Gary Loveman, the current president and CEO of Harrah’s Entertainment, will accept the award on behalf of the late Bill Harrah.

"These two men stand out for their lifetime of service, dedicated to the powerful notions that customers and employees matter most, and that effective casino marketing can be strategically scientific," said Dennis Conrad, president of Raving Consulting, co-sponsor of the conference.

Conrad added that Bill Harrah was a pioneer in the areas of casino entertainment and player reward programs, while Satre framed the vision for the marketing wizardry that would catapult Harrah’s into the 21st century as an industry leader.

"They are being honored for their significant contributions to the casino marketing field and for their passion for their customers, their employees and their communities," Conrad said.

The 2006 Casino Marketing Conference, which will be held July 18-20 at Paris Las Vegas, also features the Romero Awards, which recognize Excellence in Casino Marketing, keynote speakers Jan Jones and Tim Gard and a full slate of conferences and meetings.

The Marketing Conference will also feature the inaugural Hispanic Gaming Summit, designed to address the opportunities faced by gaming operators to better serve the fast-growing Hispanic population, both as customers and as colleagues.

Featured at the one-day Summit (July 18) are keynote speakers Jose Cancela and Maria Contreras-Sweet.