Fiesta Henderson serves up bigtime smile

Aug 22, 2006 7:29 AM

So just what separates Fiesta Henderson’s new race and sports book from the ones recently opened at Jerry Nugget and the Golden Nugget?

Location, location!

"Basically, this is going to be a state of the art book," said Dan DeMeglio, the head man for race and sports at Fiesta Henderson. "My main priority is service with a smile. I’ve seen too many ticket writers treat customers like they didn’t care. That’s not what we’re about out here."

DeMeglio’s word appears solid gold. When we toured the book two days prior to last Thursday’s grand opening, everyone associated with the project was psyched and ready to show the world the huge difference between state of the art and a behind the times operation.

"We making a strong effort to cater to our race betting, as well as sports," said DeMeglio, whose ties in the industry go back to Art Manteris, Micah Roberts and Jason McCormick in the highly successful Station Casinos chain of properties. The room is spectacular with great seating anyone you’re at. No wasted space."

The theme is "Henderson’s hometown race book." Located off Lake Mead Parkway just before the Boulder Highway, the only casinos in the area are in downtown Henderson (like the upgraded Eldorado) and the elite MonteLago at Lake Las Vegas.

"We have everything here that Station Casinos offer," DeMeglio said. "We’re still a satellite of Stations, but the morale is much higher since we were known as The Reserve a few years back. The Stations family is wonderful to work for."

DeMeglio came over to Fiesta Henderson during the hard times when the book was cramped in terms of space.

"We are a player now," he boasted. "It was tough in the beginning, but we knew there was a light at the end of the tunnel. Seeing the brand new extension built for us and the easy access parking directly into the book shows how much this company wants to reach out to our customers in race and sports."

Naturally, there are promotions to signify and celebrate the new digs. There’s a Monday night second chance football jersey giveway drawing, a college kickoff promotion with 15 sets of two tickets apiece to the UNLV-Nevada game and a chance to win a plasma TV.

"Art Manteris was a big part of our expansion and GM John Allen played a huge part," DeMeglio said. "We will have 15 writers here, including myself. I wanted a lot of experienced writers, especially on the race side. People here will know what our customers want and how to treat them. We’re happy for everyone. It’s a dream come true for me."