The Palomino Club is changing its image with a football contest offering a classic 1956 Buick Riv. But, if you nag owner Adam Gentile, he might concoct a horse racing contest for a ’64 Mustang.
"The football contest was a brainchild of me and my father," said Gentile, who six months ago took over the Palomino and its the wild reputation of Vegas past that flaunted the all nude approach in strip bars.
"For a long time, people have lived off the reputation of this place," said Gentile, a former football player as a youth and huge Chicago Bears fan. "Nobody has done anything new here in a while. So, it seemed starting a football contest was just what this club needed to bring back the locals."
Thus was born Palomino’s weekly NFL contest, featuring prizes for the greatest number of winners and losers each week.
"The Palomino was where the old people liked to go," Gentile said. "It was time to bring in a new attitude, from the girls to the structural change in the building to this contest. Now, the Palomino is a hangout and sports is a big part of that."
Gentile sought the services of nearby Jerry’s Nugget to run the contest and assure the legitimacy of the project.
"Jerry’s is keeping track of the wins and losses. That way nobody thinks the fix is in," Gentile said. "The Nugget is extremely good at what they do. By the end of the season, I think we’ll have 40 or 50 people eligible to win the car. I wish I could be one of them."
Gentile also would like to win a date with the club’s spokesperson Sunset Thomas, HBO star, celebrated exotic dancer and now website queen.
"Sunset is here at least every week or two," Gentile said. "She will be performing when the National Finals Rodeo comes to town in the next month or two. A date with her would be one great prize, but I think $500 in lap dances, a $500 bar tab and eight awards in addition to the car isn’t bad."
Neither is the cost of the contest — free.
"Definitely no charge," Gentile said. "Just enter the contest, have a drink, sit down and enjoy the girls. Watch the NFL games on our 15 big screen TVs. We want this to be a party experience."
The best part of ”˜NFL At The Palomino’ is girls entertaining patrons during those numerous commercial breaks.
"We’re treating everyone like VIPs here," Gentile said. "We’re the only strip club which has a legit contest operated through a hotel casino with a gaming license to run it. Slowly, the message is getting out that we really do care about our customers."