Playboy deals new
game in Las Vegas

Oct 3, 2006 6:37 AM

For the first time in 25 years, a new Playboy Club will be unveiled as part of a multi-faceted entertainment venue at the Palms Casino Resort in Las Vegas.

The Playboy Club will officially open to the public for gaming on Friday night with the ceremonial lighting of a giant Playboy rabbit head emblazoned on the side of the Palms’ new Fantasy Tower.

Attending the ceremonies and throwing the switch will be Playboy founder Hugh Hefner, his daughter and Playboy CEO Christie Hefner and Palms owner George Maloof, among other business associates.

There’s no word as to whether the VIPs will be wearing Playboy’s signature satin pajamas.

On Saturday night a red-carpet event and party is scheduled for the Playboy Club.

"When Hugh Hefner opened the original Playboy Club in 1960, it redefined class and luxury in a way that set the standard for clubs all over the world for decades to come," Maloof said. "The Palms is thrilled to take that style and sophistication and update it to cater to discriminating Las Vegas visitors who demand the classic vibe that was wholly created by Hef’s vision."

Located at the top of the Palms new Fantasy Tower, the Playboy Club will feature gaming in an intimate lounge atmosphere, accented by design elements from bunny buttons on the sofas to the collage wallpaper featuring every centerfold from the last 25 years.

In addition, six plasma screens will display classic images from the archives of Playboy Enterprises, while dozens of Playboy Bunnies don signature costumes.

The Playboy Club will be connected via glass-enclosed escalators to the N9NE Group’s new restaurant concept, Nove Italiano, and Moon Nightclub, which pays homage to Playboy with a giant rabbit head as the centerpiece of its dance floor.

In addition to the entertainment and gaming venues, a new Hugh Hefner Sky Villa with a Playboy theme will be among the "fantasy" suites unveiled in the Palms new tower.

The 9,000-square-foot villa features floor-to-ceiling glass walls that provide panoramic views of the Las Vegas Strip and Spring Mountains, while custom furnishings and amenities pamper guests with the utmost in luxury. These include an extensive collection of Playboy artwork, indoor waterfall and reflection pool, personal glass elevator, private outdoor cantilevered Jacuzzi, fully-equipped gym with sauna, full bar, media room and a replica of the classic rotating circular bed that has been a mainstay in Hugh Hefner’s bedroom for decades.

The Palms Fantasy Tower is also home to a Playboy Boutique, which features the latest styles from Playboy’s international lines such as Playboy Intimates and the Playboy Icon collection, featuring high-end jewelry, accessories and lifestyle products for both men and women.

"We are enthused to debut Playboy’s location-based entertainment in Las Vegas, which has continued to grow as the spot for entertainment and gaming," said Christie Hefner. "An entertainment destination such as ours that integrates gaming, a club, food and beverage and merchandise is the next logical step in a market where 50 percent of revenues now come from non-gaming sources."