G2E braces for onslaught

Nov 7, 2006 6:54 AM

Though Global Gaming Expo (G2E) 2006 is still a week away, early registration numbers for the event indicate a noteworthy 35 percent increase in pre-registration attendees echoed by incredible growth in show floor exhibit space.

Also on the increase at G2E, which will take place Nov. 14-16 at the Las Vegas Convention Center, are event sponsorships, international and food and beverage exhibitors, and conference pre-registration figures.

"G2E has attracted an increasing number of international gaming professionals each year, and our early numbers for G2E 2006 indicate this in fact may be one of the best years for growth in the history of the event," said Frank J. Fahrenkopf, Jr., president and CEO of the American Gaming Association. "More than anything, this growth demonstrates how important G2E continues to be to gaming professionals as they seek to build the professional relationships and gain the knowledge they need to make their businesses even more successful."

The overall growth of G2E 2006 is evident in many areas, such as:

”¡ A 14 percent increase in exhibitor square footage on the main show floor, including significant increases for the Security and Technology exhibit pavilions;

”¡ 54 percent growth in event sponsorships;

”¡ A 20 percent increase among international exhibitors;

”¡ 11 percent more exhibitors in 35 percent more square feet on the F&B at G2E show floor; and

”¡ A 15 percent increase in pre-registration for the G2E conference.

Each year, hundreds of new products make their debut at Global Gaming Expo (G2E), and according to show organizers, more than 70 companies already have reported they collectively will reveal more than 150 new products next week at G2E 2006.

In total, G2E 2006 will feature more than 750 companies exhibiting in more than 320,000 square feet of exhibit space on the trade show floor.

This year, G2E will welcome three new pavilions — entertainment technology, entertainment and event production, and hospitality — to the trade show floor.

According to show organizers, with more and more casino customers visiting casinos for the total entertainment experience, spectacular shows, excellent entertainment and impeccable customer service all are becoming increasingly essential to the business of gaming.

The new pavilions will help gaming professionals stay up-to-date on the latest trends in these important areas.

"These days, people are visiting casinos to do much more than gamble. They want to be entertained and feel pampered, and increased competition means operators have to be innovative and responsive to win their customers’ business and loyalty," Fahrenkopf said. "At G2E, we’re committed to showing our participants the model for future success in the gaming industry, and there’s no doubt enhanced entertainment and hospitality are going to define the future. Adding these new features is just one more way we’re helping our participants stay on the cutting edge."

Complementing the new show features is an enhanced conference program, including three new conference tracks covering public gaming, global gaming, and research, law and regulation, all new Signature Series conference sessions and the debut of the G2E Conference keynote address.

In its ongoing efforts to foster an open exchange of ideas and facilitate attendee-driven conference content, G2E this year is introducing an online feature that will allow conference attendees to submit questions to session moderators through the G2E Web site before the show even begins. This pre-submission will make conference sessions more interactive and dynamic and as relevant as possible, enabling expert speakers and panels to prepare their presentations already knowing the specific interests of conference attendees.

For information about G2E go to its web site, globalgamingexpo.com.