Harrah’s is planning to export its Caesars World brand subsidiary to Canada in early 2008.
Last week Harrah’s announced a trademark licensing agreement with the Ontario Lottery and Gaming Corporation (OLG) to re-name Casino Windsor to Caesars Windsor following a $400 million (US$347.3 million) expansion that will include a new 22-story hotel tower and 5,000-seat entertainment center featuring world-class, premier entertainers. OLG is a provincial agency responsible for province-wide lottery and gaming operations.
The announcement was made at the unveiling of Casino Windsor’s new 9,545-square-foot Rotunda. The two-level Rotunda, topped by a six-story dome with soaring skylights, opens onto the casino’s newly renovated main gaming floor and serves as the property’s town square. With carved archways, Romanesque sculptures and marble columns, the Rotunda draws its inspiration from the vitality of the great Italian piazzas and incorporates architectural and design elements consistent with the Caesars brand.
When re-branded in 2008, Caesars Windsor will feature elegant accommodations, fine dining featuring an array of cuisines, world-class gaming with an expanded selection of table games, world-renowned entertainment and an extraordinary level of service.
In independent research conducted with casino customers throughout North America, Caesars is consistently rated as the most recognized and respected brand in casino entertainment.