Herbst spreads Terrible name

Jan 23, 2007 6:30 AM

Herbst Gaming is ready to spread its "Terrible" brand name to Northern Nevada.

Now that its purchase of the Sands Regency, Gold Ranch, Rail City and The Depot casinos is complete, Las Vegas-based Herbst Gaming is set to rename, remodel and renovate its latest acquisitions.

The Depot will become Terrible’s Casino Dayton and will soon get a new restaurant to go with a cosmetic sprucing up.

Terrible’s Gold Ranch will also get a facelift, while Terrible’s Rail City in Sparks has already begun adding a $13.5 million brew pub and restaurant.

"At the Sands, we were in the midst of doing interior renovation when this transaction happened, and Herbst has been very enthusiastic about investing additional dollars into the Sands," Sands President Ferenc Szony told the Reno Gazette Journal.

Szony, who will also oversee Herbst’s Northern Nevada properties, said the Sands’ Tony Roma is being replaced with Fuzio, a contemporary Italian restaurant that serves both Asian and pasta dishes.

Herbst Gaming, which operates Terrible’s Hotel & Casino in Las Vegas as well as casinos in Pahrump and Henderson, also operates a statewide chain of gas stations and convenience stores.

Herbst is also in the process of buying the three Primm casinos from MGM Mirage for $400 million.

Located on Interstate 15 at the California state line, the Primm properties — Whiskey Pete’s, Buffalo Bill’s and Primm Valley Resort — have 2,644 guest rooms and 136,000 square feet of casino space.

The purchase also includes a convenience store that is the California Lottery’s No. 1 outlet. The No. 2 outlet is at Gold Ranch, putting the two top lottery sales sites under Herbst’s ownership.