GT forms alliance with G2E

February 27, 2001 8:26 AM
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In a press release Monday, Global Gaming Expo (G2E) announced that GamingToday, "the prestigious Las Vegas-based newspaper known for its across-the-board, inside-the-industry reporting," has signed on as an official G2E publication.

This latest strategic alliance between the first industry-hosted international gaming event and an "influential and provocative media voice" adds further momentum to a show supported by suppliers, buyers and trade associations and journals worldwide, the G2E said.

The Global Gaming Expo will be held at the Las Vegas Conventional Center from Oct. 1-3, 2001.

"I’ve covered gaming for 25 years and am proud that GamingToday has the inside scoop at this new and exciting industry showcase," said Chuck Di Rocco, GamingToday publisher.

"Our readers will benefit from the AGA programs that G2E proceeds will support. So, when Frank Fahrenkopf talks, I listen," he added.

Fahrenkopf, the American Gaming Association president and CEO, remarked, "GamingToday is studied, reviewed and relied upon all over the world. With its editorial and marketing clout and Chuck’s support, we will reach a large, influential audience critical to the success of G2E. The AGA will use the funds generated by G2E for educational programs targeted to consumers, government and business executives."

GamingToday will man a booth on the convention floor, publish pre-and post-event articles about G2E exhibitors, conference programs and networking receptions, and run promotional advertising. The alliance between GT and G2E extends online with a link between gamingtoday.com and the G2E Web site, globalgamingexpo.com. The newspaper’s popular "Money Talk" and "Beyond Las Vegas" columns appear on the G2E site.

During the Expo, gaming executives and operators can network with suppliers from around the world, as well as attend dynamic presentations by experts whose innovative, yet practical ideas can have immediate bottom line impact.

Other G2E publications are Casino International, Casino World and Native American Casino. The show has been endorsed by the European Gaming Organization and the Association of Gaming Equipment Manufacturers.

The show’s managing partner is Reed Exhibition Companies, the world leader in creating high-profile, targeted industry events where buyers and suppliers come together to do business.