Strip resort to add
Cosmopolitan touch

Feb 20, 2007 3:27 AM

The Cosmopolitan Resort Hotel & Casino, which is beginning to take shape just south of Bellagio on the Las Vegas Strip, has begun planning for amenities and events that "will make it stand out ”¦ in town and globally."

Last week, the hotel’s developers announced that Las Vegas-based Tenner & Associates has been assigned the task of branding, marketing and event creation for the soon-to-open upscale hotel and casino.

Rising between Bellagio and MGM’s massive CityCenter project, the Cosmopolitan will feature new-generation restaurants, retailers, and entertainment.

Tenner and Associates will create promotions and marketing strategies that will encompass all aspects of the facility well beyond the boundaries of the showroom.

"There is something exceptional when you can get in on the ground floor of a significant project like the Cosmopolitan," says Lisa Tenner. "We have a blank canvas and are already starting to fill it with fantastic concepts that will draw attention both here in town and globally. We are confident that the Cosmo will stand out right from the beginning."

The $1.8 billion Cosmopolitan broke ground at the end of 2005 and is scheduled for opening in mid 2008.

Handling the construction chores is Perini Building Company, which last year completed construction of the Red Rock Resort and the Renaissance Las Vegas Hotel, the largest non-gaming hotel in Nevada, and is also building the $3 billion CityCenter project.

The Cosmopolitan is somewhat of an engineering marvel. Its site is a narrow, 8.5 acre parcel on which the hotel’s striking architecture and vertically integrated design will include over five million sq. ft. of development on the Strip.

Perini is building two high-rise hotel and condo-hotel towers approximately 600 ft. tall with a total of approximately 3,000 luxury hotel rooms and suites and condo-hotel residences.

Other components of the development include 150,000 sq. ft. of integrated, business convention and conference space; a 75,000 sq. ft. casino; 300,000 sq. ft. of exclusive and retail boutiques and fine-dining restaurants; an 1,800 seat theater; a 500 seat cabaret; a 50,000 sq. ft. spa, salon and fitness center; multiple nightclubs; and a 3,800-car underground parking structure.

Chief among these attractions will be The Cosmo Beach Club, a five-acre pool deck overlooking the Strip, featuring al fresco dining, a nightclub, and aquatic designs created especially for Las Vegas.

"The project’s unique architecture makes The Cosmopolitan one of the most stunning projects Perini has been involved with," said Dick Rizzo, chairman of Perini Building Company. "The property’s prime location and sleek, contemporary glass design combined with its vertical integration of attractions will make this a Las Vegas centerpiece."

The first stage of construction was to build the 3,800-space subterranean parking garage. Because the project fills the 8.5-acre site, the four-story low-rise will sit directly on top of the garage.

The Cosmopolitan Resort & Casino is the brainchild of two world-class businessmen: a top real estate developer and a high-octane gaming executive.

The partnership is led by Miami and New York City developer Ian Bruce Eichner, one of the country’s leading real estate developers who serves as the group’s chief executive officer.

Eichner is partnered with noted gaming developer David Friedman, a former executive at The Venetian where he served as assistant to chairman Sheldon Adelson.