Tropicana gets new
management team

Mar 20, 2007 5:38 AM

Columbia Entertainment, the new owner of the Tropicana Resort & Casino, has announced its new casino executive management team.

The new team was formed in time for two Tropicana milestones. The property celebrates its 50th anniversary on April 4, with a gala dinner party on March 31.

Later this year, a multi-billion dollar property-wide expansion and renovation is slated to begin.

In the meantime, Larry Johnson steps in as casino general manager, overseeing the daily operations of the Tropicana’s 61,000 square foot casino floor.

Johnson comes to the Trop from the same position at River Palms Casino & Resort in Laughlin. Previously he held key executive positions with Harrah’s Las Vegas, Black Hawk Gaming & Development and Ameristar Casinos.

Johnson said he strives toward providing excellent customer service and maintaining an "open door" policy with staff. He added he looks forward to many exciting challenges and changes throughout the property in the months ahead.

Penny Baratta was named assistant casino general manager, and has been a Tropicana team member since 1979 when she started as a dealer. Over the years she’s served in a variety of supervisory and managerial roles, leading to her most recent position as the Tropicana’s executive director of table games. Baratta’s pragmatic approach to cost efficiency, outstanding service and staff motivation is an ideal fit with Johnson’s own management philosophy.

Melissa Steinberg holds the title of vice president of player development. She has been with the Tropicana since April 2006, but has over 25 consecutive years of experience in the gaming industry. Throughout her career she has created and implemented casino marketing and promotional programs in markets including Las Vegas and Atlantic City; Ontario, Canada; and Nassau, Bahamas.

Rick Campbell is the new director of marketing, bringing with him 16 years experience in the entertainment and special event planning industry, and nine years experience dedicated to casino marketing.

Columbia Entertainment is a privately held owner and operator of casino gaming properties. Columbia’s portfolio of gaming properties owned or operated now includes 13 casinos in the United States, including the Tropicana branded properties.