Presto chango!

Apr 17, 2007 7:12 AM

The magic carpet ride of the Aladdin to the Planet Hollywood Resort & Casino officially begins Tuesday, April 17, when officials unveil a makeover that has been ongoing for two years.

Actually, visitors have been getting glimpses of changes, including renovated guest rooms decked out with movie memorabilia, a stylish new poker room, completely revamped casino floor and a 12,000-square-foot lobby designed to capture the glitz and flash of the Planet Hollywood legacy.

The focus of the bright and airy lobby are eight chandeliers, each compromised of 66,000 Swarovski crystals that were individually hand-strung.

Other design elements include black granite floors, textured glass walls, large Kinon columns, and thousands of ever-changing colored lights behind the registration desk.

Outside, the hotel will have a glitzy new blue glass exterior with a Times Square-style street-level façade, complete with flashing jumbotron screens.

The footprint of the hotel is being revised as well, moving entrances and restaurants around in an effort to increase the poor traffic patterns that contributed to the downfall of the original hotel.

Other renovations include an extensive facelift of the 7,000-seat Theater for the Performing Arts, and the building of a new 1,500-seat state-of-the-art showroom. Additionally, the resort will offer new restaurants and nightclubs, and a new 1,000-room timeshare/condominium tower, currently under construction.

Following the lead of the hotel-casino, the Shops in Desert Passage at the Aladdin will begin operating as Miracle Mile Shops next month.

Miracle Mile Shops, named in part to promote the 1.2 miles of retail space the mall covers, signals the center’s transformation to a sleeker, more urbanized and contemporary space.

The multi-million dollar makeover focuses on de-theming the original Arabian Nights design for its transition into a more streamlined, contemporary look.

The Miracle Mile name also serves to reflect the abundance of new, brand-name and internationally recognized retailers that have acquired retail space inside the center.

Some of the new retailers include the trendy men’s and women’s clothes, accessories and home decor of Urban Outfitters, the chic British men’s and women’s wear of Ben Sherman, the world’s leading outdoor sports lifestyle company, Quiksilver, the all-encompassing Steve Wyrick Entertainment Complex and the "churrasco"-style Brazilian restaurant, Pampas Churrascaria.

Renovations to the center’s exterior, led by the team at The Friedmutter Group of Las Vegas, are making the mall more contemporary, accessible and user-friendly. Their design, currently under construction, includes adding people movers for better access into the shops, a backlit sidewalk water feature and state-of-the-art LED video offering continuous streaming imagery.

Additionally, many of the mall’s entrances and existing retail locations on the facade have already been made over with floor-to-ceiling glass vestibule doors and storefronts. A new patio and terrace is also being built to extend out to the sidewalk and invite potential customers inside.