Win Cards extend to Vegas’ Hard Rock

Sep 11, 2007 4:26 AM

Recent revenue reports released by Nevada regulators reveal that table games are enjoying somewhat of a boom, while slot play has somewhat flattened out.

For instance, for the fiscal year ended June 30, the total amount played into Nevada slot machines was $138.6 billion, a mere 1.3 percent more than the $136.7 billion gambled the previous fiscal year.

By contrast, the amount wagered at the tables increased a whopping 22.8 percent over the same period.

Moreover, over the past two years, table games have increased their share of Nevada gaming win from 31.8 percent to 32.9 percent of the total, while slots’ portion has slipped from 67.2 percent to 65.8 percent.

That trend has continued into 2007, as the first quarter revenue for table games was 34.1 percent of the total and slots’ share was down to 64.5 percent.

These statistics are not lost on casino managers, who are constantly adjusting their promotions to match the play of their customers.

One of the beneficiaries of the trend is a Reno-based company, Gaming International Inc., which produces "Win Cards," handy devices that teach players the basics of craps, blackjack and roulette.

Since their inception 21 years ago, more than 10 million Win Cards have found their way into more than 170 casinos, cruise ships, riverboats and tribal casinos.

The latest and "single most significant" casino to offer Win Cards to its customers is the Hard Rock in Las Vegas, according to Gaming International president Ted Gottlieb.

"The Hard Rock is known for its outstanding table game action," Gottlieb said. "To include our Win Cards in their already successful venue says a lot for the Win Cards program and its ability to reach out and attract and develop players."

Gottlieb added that the Hard Rock’s Win Card promotion is also the most aggressive so far. Ordinarily, casinos offer the Win Cards for $15 along with $15 free-play casino chips.

At the Hard Rock, Win Cards are offered at $20 along with $30 in casino chips.

"There’s been a real positive reception from the Hard Rock’s ”˜Generation Xers,’" Gottlieb said. "This underscores how instrumental the Win Cards can be in introducing younger people to the games of craps, blackjack and roulette."