Coast gets the point!

October 29, 2007 10:50 PM
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Coast Casinos has finally brought its players’ club into the 21st century.

Beginning Monday (October 29), Club Coast is changing from coin-out to coin-in as the basis for computing rewards’ points.

"Every dollar of coin-in you play ”¦ not win ”¦ will earn one point," said Kerrie Burke, Gold Coast vice president and general manager in a letter to club members. "From that date forward, $1 of coin-in played equals 1 point."

Before Monday, Club Coast members earned 1 point for every $1 won playing slot and video gaming machines.

Most of the other rewards programs in Las Vegas — including Stations’ Boarding Pass and Arizona Charlie’s ACE Rewards Club — compute points based on coin-in.

In recent years, Coast Casino players have complained that coin-out penalized players who simply weren’t as lucky as other players.

For instance, a player who runs $100 through a machine and wins nothing only gets credit for the $100 played.

But a player who bets $20 and catches a royal flush for $1,000 gets points based on $1,000 won.

"Coast customers ”¦ have suggested that we change our current system that rewards points only for winning hands or jackpots," Burke said. "We want you to know that we have listened!"

Also under the revised rewards program, each 1,000 points can be redeemed for $1 in cash back or comps.

Previously, 4,000 points was equal to $12 in cash back or comps.

Current Club Coast members will have their existing point balance adjusted and tripled, Burke said, adding that the dollar value of the current point base will remain the same.

For instance, if a player has 25,000 points worth $75 in cash back or comps, the points will be increased to 75,000, which will be worth the same $75 in cash back or comps.

In addition, to christen the new program, Coast Casinos will reward club members with 3 points for every dollar of coin-in through Jan. 14, 2008. That amounts to triple points over the next three months.