S-lots of industry news over 3 days in March at UNLV

Jan 21, 2008 11:06 PM

How serious are you about slots?

Serious gamblers as well as professionals working in the slot industry can learn virtually everything about playing, managing and configuring a casino’s slot floor at the annual Slot Leadership Program, hosted by UNLV’s International Gaming Institute in conjunction with CDC Consulting.

The three-day program, scheduled for March 3-5, examines the ins and outs of a casino’s slot department operations.

Each day of the program, attendees will hear from speakers who are experts in their respective fields, including Jeffrey Compton, Bob Dancer, John Martin-Meyer, Randy Fine, John Stone, Dave Newton and Simon Burden, on a range of topics related to slot operations and marketing.

After the sessions, there will be opportunities to visit Las Vegas casinos and see how they are applying the ideas that were discussed in the classroom that day.

Topics for the week include: Slot Operations Layout and Product Mix, Slot Performance Analysis, Player Clubs and Trends in Player Tracking, What Casino Management Should Know about Video Poker, Effective Direct Mail Campaigns, Designing and Evaluating Casino Promotions, Getting the Most from Your VIPs, Host Management Customer Service Leadership, and Analyzing Your Competitors’ Player Rewards Programs.

Plus at Wednesday’s luncheon, Norma Foote, Editor of Playback, will moderate a Players’ Panel Discussion.

The cost of the three-day seminar is $875 in advance or $975 at the door. Registration includes: Seminars and training materials, breaks and lunches.

Dinners are not included. Transportation to and from casinos for evening visits is not included.

For further details or information contact UNLV’s International Gaming Institute or visit its website at http://igi.unlv.edu.

Here are thumbnail sketches of some of the topics to be covered in the program:

Slot Operations Layout
and Product Mix

Learn how to develop a successful slot floor layout, slot product mix and product portfolio. This segment will also cover denomination issues, multi-games, ticketing, managing participation products, game mix percentaging, slot merchandizing and promotions, signage and progressives, bonusing and time-based tournaments, and customer retention through value-added events.

Performance Analysis

Analyzing the performance of games is critical to maximizing the results of the slot department. This segment will cover the knowledge cycle (data to intelligence), data collection sources, key ratios and formulae, developing key performance indicators, managing by metrics, software tools for management, Monte Carlo simulations for decision-making, decision tree analysis and queuing analysis.

What Casino Management
Should Know About Video Poker

In most modern casinos there are several dozen types of video poker — like jacks or better, bonus poker, double bonus poker, double double bonus poker, deuces wild, joker wild, super aces bonus, etc. They come as single line games, Triple Play up through Hundred Play, and with and without progressives. This segment will explain the differences between these games in an easy-to-understand manner.

Getting the Most from Your VIPs

Customers like to say that "everybody’s money is the same shade of green," but is that really true? In this session, the importance of the VIP player will be discussed, as well as marketing strategies specifically designed to consolidate the wallets of these sophisticated — and elusive — customers. From host programs to player contact systems, from special events to the right loyalty program, we will show you how just a small change from your best players can have a big impact on your bottom line.

Panel Discussion with Casino Customers

Norma Foote, Editor of Playback, will moderate a panel discussion with casino customers during one lunch. This is an opportunity to get some fresh and unaltered feedback on how to win player loyalty and what really turns players on.

Player Clubs and Trends in Player Tracking

Get the latest information on how casinos are using players cards, how points are awarded and how they may be redeemed, how technology is being used to improve service and decrease costs, the great cash back debate, communication of slot club rules and benefits, trends in third party comp benefits, promotion ideas, and other marketing trends.

Designing, Evaluating Casino Promos

Learn how to develop promotions that help achieve business objectives. This course will help operators think through the process of designing and implementing promotions that make sense financially. Marketers will learn how to get the greatest bang for their buck by getting free publicity for promotions.