By GT Staff | Las Vegas Gaming, Inc., in conjunction with United Coin Machine Company, announced last week that they have launched Nevada’s first promotional numbers game with a million dollar jackpot.
The game, Million Dollar Ticket, is available in restricted gaming locations such as bars and taverns where Gamblers Bonus machines are serviced by route operator United Coin.
Million Dollar Ticket is a new game that is the latest promotional feature delivered by LVGI’s RoutePromo system, which provides restricted gaming locations with a web-based interface to choose from hundreds of available promotions.
Million Dollar Ticket is the first game of its type to be distributed throughout bars, supper clubs, and convenience stores.
The Million Dollar Ticket game is free to the player. The game operates by reading hand play of the patron and, when a designated hand outcome such as a four of a kind is hit, the player receives a promotional ticket with chances to win different levels of cash payouts, up to one million dollars.
The first drawing occurred on April 19 and the winning numbers were displayed at all participating locations.
Over 9,000 tickets were issued during the first seven days of play.
Eric Arnold, owner of Jerseys Bar & Grill, said "it is perfect timing, with the economy in a slump and the effect of the legislation banning smoking. Million Dollar Ticket is just what we have needed to compete or at least try to keep up with casinos."
United Coin is one of Nevada’s oldest and largest route operators with over 6,300 gaming machines deployed at over 550 locations and a diverse customer base including most 7-Eleven convenience stores and hundreds of bars throughout the state.
"We are extremely excited to offer United Coin’s players the first chance at this history setting promotion, and our initial response to Million Dollar Ticket from the locations and the patrons has been outstanding," said John English, LVGI’s senior vice president and creator of the game.
LVGI’s RoutePromo system, which automates, delivers, and manages the Million Dollar Ticket game, will take route gaming establishments to an entirely new level, as new promotions can be tied directly to machine play.
Charlie Skinner, senior vice president for United Coin, added that "Million Dollar Ticket will instantly change the way our customers promote their business and we are thrilled that we are the first to offer this unique opportunity to our Nevada patrons. Aside from our players winning the jackpot normally paid from the machine, we now have an additional pay table to increase the amount of money they can win. We have spent three years in development and approvals to be able to offer a jackpot so large out of our restricted gaming locations."