by David Stratton |According to a survey released this week, Atlantic City was picked over Las Vegas as a preferred destination of travelers.
The independent study – conducted by Market Metrix – indicated Atlantic City was preferred in six categories: customer satisfaction, value for price, very likely to recommend, pampered, hip/cool and sophisticated.
The Market Metrix Hospitality Index is based on interviews with 35,000 travelers quarterly.
"Compared to the Las Vegas Strip, Atlantic City guests are more satisfied with their hotel and casino experience, and in turn, are more likely to recommend Atlantic City hotels and casinos to others," the study noted. "For example, Atlantic City guests are impressed with Harrah’s service and employee attitudes and love Borgata’s celebrity-chef-run restaurants."
The Market Metrix survey emerged in the wake of the Las Vegas Convention & Visitors Authority 2007 Visitor Profile, which revealed visitor satisfaction to the Gambling Mecca last year sunk to an all-time low.
For details of the Market Metrix study, check out next week’s GamingToday, available beginning Tuesday, May 6.