Survey: AC chosen over Las Vegas

May 06, 2008 7:04 PM
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By GT Staff | For the second time in two weeks, Las Vegas tourism absorbed a shot to its prestige. According to a survey released last week, Atlantic City was picked over Las Vegas as a preferred destination of travelers.

The independent study – conducted by Market Metrix – indicated Atlantic City was preferred in six categories: customer satisfaction, value for price, very likely to recommend, pampered, hip/cool and sophisticated.

The Market Metrix Hospitality Index is based on interviews with 35,000 travelers quarterly.

"Compared to the Las Vegas Strip, Atlantic City guests are more satisfied with their hotel and casino experience, and in turn, are more likely to recommend Atlantic City hotels and casinos to others," the study noted. "For example, Atlantic City guests are impressed with Harrah’s service and employee attitudes and love Borgata’s celebrity-chef-run restaurants."

The Market Metrix survey emerged in the wake of the Las Vegas Convention & Visitors Authority 2007 Visitor Profile, which revealed visitor satisfaction to the Gambling Mecca last year sunk to an all-time low.

Officials of Atlantic City’s Convention & Visitors Authority (ACCVA) were encouraged by the results of the survey.

"As the city continues to grow with new developments and increased competition, our paramount goal is to make sure every visitor has an excellent experience every time," said Jeffrey, executive director of the ACCVA. "Customer service is the cornerstone of any great destination or resort, and whether you are here for a day trip, getaway or meeting, the employees throughout the city strive to provide an experience that is unparalleled in any other destination."

Here are some comments from poll participants who chose Atlantic City over Las Vegas:

• I use a casino host and he takes very good care of me and my needs.

• Lots of comfortable pillows and a complimentary fruit basket.

• Upgraded room upon check-in.

• A birthday cake, wine and cheese, fruit plate delivered to my suite was unexpected, but a great surprise.

• The soap in the bathroom was all natural (organic) made with special products. Also, the shower was huge and had a bench and water temperature monitor.

Market Metrix Casino Index
Atlantic City
Las Vegas
Customer Satisfaction
84.5
82.5
Value for price
87
82
Very likely to recommend
78%
59%
Pampered
76
72
Hip/cool
76
73
Age
56
48
Income
$84k
$82k