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Hard Rock has 10K 'feel'

Jun 24, 2008 7:00 PM

Reel Deals by H Scot Krause | "Feel the Win" at the Hard Rock Hotel Casino. For every 5,000 base slot points earned, $20 Rockstar Cash (slot play) will be awarded from June 26-30, up to a maximum of $10,000. And, you keep your points. A $1 play equals one point on reels and video reels. A $2 play equals one point on most video poker machines.

The Gold Coast is offering "Double Cash Back" from June 26-30. Base points (no multipliers) earned during these dates can be redeemed for cash back at the rate of 1,000 points or $2. Maximum redemption is $600 per day. All Double Cash Back must be redeemed by July 3.

The Sahara Hotel and Casino announced the launch of a special locals program, which includes a designated part of the casino floor called "Locals Lane." It features machines that have better odds and payback percentages comparable to those offered in neighborhood casinos.

The Sahara is openly catering to and rewarding local gamblers instantly classifying them as VIP status. In conjunction with the designated locals area, the Sahara has a new "Gold Card" that offers bigger incentives and discounts for meals, shows, drinks, hotel rooms and merchandise.

Card members earn immediate access to all "Loyalty Pays" benefits, free gift days, and daily free pulls for a chance to win prizes or cash up to $10,000. The casino has already planned an exciting schedule of upcoming benefits for "Gold Card" members, including special room rates for friends and family, a privileged VIP parking area, line passes to all outlets, members-only slot and table tournaments, and exclusive access to the Saturday Pool Parties featuring live music.

The Sahara began designing the program last year immediately after SBE Entertainment Group purchased the property and hired the local Navegante Group to run it under a lease agreement. After feedback from their local players and studying which machines they favor playing, the casino populated "Locals Lane" with a variety of mostly classic, favorite machines such as Blazing 7s, Pompeii, and Wheel Poker.

The Sahara offers all of its guests unsurpassed values throughout the summer. The resort is offering some of the lowest room rates on the Strip starting at just $37 per night (based upon availability). There are also incredible food prices, including a $6.99 all-you-can-eat dinner buffet, fabulous drink prices throughout the property, fantastic and exceptionally wallet-friendly shows, and a long list of incentives for members of Club Sahara. For more information visit

The Rio is also offering Las Vegas residents a special by awarding triple base reward credits on all machines 24/7 everyday through Sept. 1. Players must activate their triple points at the Total Rewards booth any day in the casino to get the added credits.