By David Stratton | In the casino business, slots are king.
Across the country, casino slot machines bring in at least $20 billion a year, raking in more cash than movie tickets, retail book sales and specialty coffee, according to industry reports.
One of the hottest trends in slot/casino marketing is free slot play. Every week, Nevada casinos flood mailboxes of their patrons with offers for some kind of free slot-machine play.
And the trend is spreading – casinos in other states have begun using free slot play as a tool to keep their customers coming in.
The use of free slot play and other trends in slot management will be the topic of discussion at the week-long Slot Leadership Program, sponsored by CDC Consulting and UNLV’s International Gaming Institute, September 22-26.
The first segment of the program (Monday-Wednesday) is tailored toward gaming professionals interested in expanding their knowledge of all aspects of slot operations and marketing.
Topics will include:
• Slot operations layout and product mix
• Slot performance analysis
• Players’ clubs and player tracking
• Database marketing
• Video poker
• Designing and evaluating casino promotions
• Analyzing competitors’ player rewards programs.
The second phase of the program (Thursday-Friday) takes a more strategic approach including a look toward the future and how to prepare for it.
The Advanced Topics in Slot Operations will include:
• The casino of tomorrow
• Current issues in marketing
• Aligning company strategies with customers
• Game purchasing
• Evolution of slot analytics
• Preparing for tomorrow’s technology
• A deeper look at the slot player experience
Among the speakers scheduled to give presentations at the conference are Jeffrey Compton, Bob Dancer, Randy Fine, Linda Florence, Anthony Lucas, John-Martin Meyer, Mac McIntire, Carole Molnar, Dave Newton, Jay Sarno, Grey Shay, Todd Simons, and John Stone.
For details or a brochure, contact UNLV’s International Gaming Institute or CDC Consulting.