Plaza sports book may spice up World Series betting

Oct 21, 2008 5:04 PM

Vaccaro’s View by Jimmy Vaccaro |

I spent the entire weekend at the Plaza sports book. After seeing our crowds and talking to friends in the business it looked like the traffic was very good everywhere.

Just to spice things up we went to 6-cent baseball line on Game 7 of the AL Championship Series. Naturally, we wrote considerable more business on the game. As for the World Series, we’ll go standard in the beginning. Maybe I’ll do something for the weekend games where it blends in with all the excitement of college football and the Breeders’ Cup.

With "reduced juice" your profit margin is dramatically cut. However, you will write more business. The expenses also remain the same. At no time are we considering this new way of doing business. However, Lucky’s big boss Joe Asher and I have talked about it off and on.

With change in any business model, cost-cutting has to come from somewhere if you give more away. For consumers, it comes down to whether they prefer a 6-cent baseball line and -107 on football as opposed to a free Corona.

Consider this. A lot of people don’t know what reduced juice is and come to Vegas to party on the weekends. Giving guests something for free staying in your hotel is also a part of doing business. It’s a delicate balancing act.

Personally, I am in the middle. I’m confident within the next five years we will see some sort of change industry-wide that will dictate how we do business. Say you had Michigan +25 last Saturday and you just laid $1,070 on your bet as opposed to the customary $1,100.

The screen pass put you on tilt and you need some relief immediately. The cocktail waitress brings you a double Jack Daniels and Coke, which you desperately need. She says it’s $4.

Do you subconsciously put her and Joe Paterno in the same crosshairs? Think about it.