Cantor Gaming completes field trial of new gaming device

Nov 14, 2008 8:24 PM

by Kevin Stott | Cantor Gaming, an affiliate of the worldwide global financial services company Cantor Fitzgerald, announced that it has successfully completed a field trial of its gaming device eDeck at the Venetian in Las Vegas and has received approval from the Nevada Gaming Control Board. Later this month, the Nevada Gaming Commission is expected to also give its blessings on the new-wave product which could open up the door for other casinos in the Silver State to start utilizing mobile gaming.

Also newsworthy from Cantor and Las Vegas’ perspective is the rumor that the company may be in the process of submitting a regulatory application to run the new sports book at the M Resort, scheduled to open in the spring at St. Rose Parkway and Las Vegas Boulevard in Henderson.

Asked if Cantor had put in the application to the NGC, Cantor Gaming Marketing Director John Buyachek was unsure at press time but did say the company is definitely equipped to run a sports book.

"I don’t know," Buyachek said of the application filing. "Chances are the answer may be yes – I can’t legitimately tell you that it has or hasn’t."

A call to the Gaming Control Board's Application Services Division Friday revealed that Cantor Gaming has indeed filed an application.

But Cantor Gaming – who has reportedly signed a contract to run the sports book at the M as well as offer the handheld device (eDeck) to customers on the new property – is certainly looking like it’s getting all of its ducks in a row.

"We have the staff that has run sports books within the state of Nevada so the answer is we are prepared for that," Buyachek hinted. "That’s not a problem on our end."

Former race and sports book director at The Plaza, Lou D’Amico, has been rumored to be tabbed as the head man at the M Resort’s sports book.

And Buyachek doesn’t see any bumps in the road in getting final approval from the NGC in a couple weeks.

"I don’t see any [problems]," he said. "We’re just honestly judicious in what we do. It’s a step-by-step process. Cantor Fitzgerald has done that all the way through its existence. We mirror that. Trust me, we’re not pushing the envelope.

"It’s ‘What would you like? How would you like it?’ (to the NGC and GCB) We will perform that, review that … vet us, make sure it’s in the way you like it and if not we will adjust it. We are very sound in what we do."

Buyachek said that the possibility of Cantor Gaming – which will reportedly share revenue with the M Resort as a third-party operator of the property’s sports book – of running more sports books in the future and getting eDeck into other casinos is still to be determined.

"I don’t really know," he said of the possibility of becoming a major third-party player in the marketplace in the Silver State like Leroy’s Sports Books. "I don’t think we’re thinking too far ahead of ourselves in saying we don’t know because we want to make sure – again, it’s a step-by-step process. We can dream what-ifs and what-ever and at the same point in time I can’t honestly tell you that we’ve gone way beyond."

"It’s about integrity. And we’re very judicious again," Buyachek said. "I know I use the words ‘judicious’ and ‘integrity.’ but it’s a step-by-step process. And the Nevada Gaming Control Board and [Nevada Gaming] Commission … are all about both of those."

So it’s simply a matter of doing what you can, when you can in this evolving marketplace according to Buyachek.

"But we also don’t want to get ahead of ourselves too – you can go to step B once you complete step A," he said. "And we know that the integrity of our mobile game system, our eDeck system, our mobile gaming, is excellent. The GCB has passed off on the first step; the Gaming Commission hopefully will do the second step.

"We don’t anticipate any surprises. So as we continue on with our development and association with LVSC (Las Vegas Sports Consultants), we know that we have a product that contains integrity; we know that LVSC also is an extremely excellent product that contains integrity.

Cantor Gaming, which also runs online gambling and bookmaking entities in the United Kingdom – announced last week that it had acquired Nevada’s biggest oddsmaker, LVSC, which will provide exclusive odds for the eDeck product when it becomes available to the betting public when it opens in March.

Joe Magliarditi, Vice President and COO of the M Resort, said he is thrilled to team with a company like Cantor in this new endeavor.

"We want to provide our guests with the best overall gaming experience available," Magliarditi said. "Cantor Gaming is an industry leader in the mobile gaming market and shares in our commitment to provide guests with an unparalleled gaming experience."

And Cantor Gaming President Lee Amaitis knows this could be the start of something big

"We’re excited to have entered into a long-term partnership with the M Resort, Spa and Casino," Amatis said. "Cantor has long been committed to developing and delivering state-of-the-art technology to enhance the gaming experience. We are looking forward to bringing this advanced gaming technology to the M Resort."

In May of 2006 Cantor Gaming was granted the first-ever license as a manufacturer, distributor and operator of a mobile gaming system by the NGC. The company was instrumental in the adoption of legislation in the state to permit wireless gaming on hand-held, mobile devices in public areas of a casino.

The company is still awaiting approval to offer casino-style games like slots, blackjack, roulette baccarat and poker on its eDeck product within the casino property but away from the actual casino floor.

For more on the acquisition of LVSC by Cantor Gaming, the pending approval of it running the sports book at the M Resort and offering its eDeck product at the property and the naming the resort’s sports book manager – check out Mark Mayer’s exclusive story – read this Tuesday’s GamingToday.