Las Vegas veteran joins M resort

Nov 15, 2008 7:00 PM
by Mark Mayer |

Lou D’Amico, a 33-year veteran of the Las Vegas gaming industry, will run the race and sports operations at the new M Resort when it opens next March.

"Sometimes good things work out for the best," said D’Amico, who held a similar post at the Plaza until Brandywine took over and turned the operation into a Lucky’s book. "The race and sports business has been stagnant and in need of an adrenalin boost. We need to come up with new ideas for wagers to generate public interest."

D’Amico first began at the Stardust in 1975, then spent time at the Dunes, the Rose Bowl (now where Wynn stands) Caesars Palace (two stints over 13 years) and finally the Plaza (the past four years).

He emphasized that M would not be trying to take customers away from South Point, the nearest venue some three miles away at the southeast corner of Las Vegas Boulevard and St. Rose Parkway.

While M sets up as a locals resort, D’Amico’s vision spans all of Las Vegas.

"Events like the BCS Championship, the Super Bowl and March Madness bring people in from all over the country," he said. "And, we want to make this the place they will want to come."

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