St. Louis hotel and casino complex -- Lumiere Place

Dec 2, 2008 4:53 PM

Gaming Insider by Phil Hevener |

Dan Lee, the CEO at Las Vegas-based Pinnacle Entertainment, sees a lot of pleasant possibilities for his company’s St. Louis hotel and casino complex, Lumiere Place, which heads into the important end of the year period without that crippling $500 cap on what a casino customer could spend.

The cap was removed thanks to the Nov. 4 success of what was known as Proposition A. The changes include a one percent hike in the gaming tax and a freeze at 13 on the number of casinos to be allowed anywhere in the state.

The hope was that the new regs could be in place by the end of the year, but to Lee’s surprise the changes became effective almost immediately.

"We’re ideally positioned," Lee says, "to become the high-roller venue in the Midwest. There is great air service into St. Louis and we’ve got two wonderful hotels."

The hotels that are part of the Lumiere complex include a Four Seasons.

"We’ve got great restaurants and then in our neighborhood there are other great restaurants, museums and sporting events. There’s baseball, football, hockey. And so if there is a team down from, say, Chicago we’ve got the perfect opportunity to invite someone to come in and see a game and stay at the Four Seasons."

His unspoken inference is that this "someone" would be a casino customer who would not have given any thought to such an opportunity were Lumiere Place (and other Missouri casinos) still limited by a $500 cap.