WMS creates customized Star Trek for Harrah's

Dec 3, 2008 8:07 PM

by GT Staff |

As pointed out in a GamingToday story earlier this week, WMS Gaming has been projected to be one of the big winners in the slot machine market over the next 12 months.

One of the reasons is their innovative game technology, including "adaptive gaming," implemented in their new "Star Trek" series of slots.

Harrah’s Entertainment must agree as they’ve decided to go where no casino has gone by entering into an agreement to deploy a Harrah’s Total Rewards version of WMS’ "Star Trek" series of gaming machines.

Harrah’s will introduce these customized games in its casinos – beginning this month in Las Vegas.

Players who are members of the Harrah’s Total Rewards program will be able to use their cards to create a personalized and differentiated gaming experience on the "STAR TREK" themed gaming machines at most of the company’s casinos in North America, as Harrah’s moves forward with a market-by-market implementation plan, subject to additional jurisdictional regulatory approvals.

The popular "STAR TREK" video gaming machines are the first games deployed on WMS’ fourth foundational networked gaming technology: the category-creating Adaptive Gaming technology platform. This server-enabled, networked gaming platform provides players with the unique ability to personalize their game play, allowing them to save their play status and unlock additional bonus rounds and game episodes over time.

"As we introduce our latest innovation at Harrah’s, in collaboration with the creative WMS team, the unique Adaptive Gaming platform has enabled us to provide an enhanced level of personalization and a more differentiated entertainment experience each time a player logs onto the game with their TOTAL REWARDS card," said Tim Stanley, chief information officer and senior vice president, innovation, gaming and technology of Harrah’s Entertainment, Inc. "With both companies’ customer-focused approach to bringing players a total entertainment experience, WMS’ "STAR TREK" games align perfectly with our TOTAL REWARDS program."

Tim Stanley added, "As players advance through the dynamic "Star Trek" storyline, they can save their progress through the game and pick up where they left off during their next visit, regardless of which "STAR TREK" gaming machine in a TOTAL REWARDS enabled casino they visit. Additionally, by using TOTAL REWARDS to enable their personalized "STAR TREK" account and ‘avatar,’ they can transport their previous play status from non-Harrah’s based "Star Trek" games, earn ‘Bonus’ achievement medals for their Harrah’s play, and get access to new games, unique communications and special promotions and offers as part of our innovative introduction of this new capability."

For complete details of the new, customized "Star Trek" machines for Harrah’s, check out GamingToday beginning next Tuesday.